Seemor
Sufi, Authentic Persian Kitchen | W12A-Worth Trying
70 Askew Rd, London W12 9BJ
· Persian restaurant
· 4.7/5 Google (628 reviews)
Reservations · Delivery · Takeout
A warmly run Persian spot with standout grills, fresh bread, and attentive service; prices are mid-range and value is solid, though portions on rice can feel modest to some.
Why it gets an A- for overall quality
Sufi delivers exceptional food quality centered on expertly charred grills and traditional Persian stews, supported by outstanding service attentiveness and genuine owner engagement. Reliable consistency and strong customer loyalty reinforce its standing as a respected neighborhood favorite, though the modest setting appeal and occasional starter inconsistencies prevent it from reaching grade A territory.
Restaurant Summary
A snug neighborhood spot where the room feels warm and welcoming, Sufi draws regulars with charcoal-kissed aromas and easy hospitality. Guests speak of servers who top up tea and check in naturally, sharing lines like, "We felt looked after from start to finish." However, service remains relaxed rather than formal, and the vibe is cozy and unfussy. The culinary approach leans traditional Persian grills and stews: expect expertly seasoned koobideh, tender lamb shank, and fresh bread over theatrics. Most praise centers on the mixed grill and kebabs, while a few found some starters less compelling—consistency is reliably good, and value aligns with quality for a mid-range London independent. Families fare well here: skewers with fluffy rice, yogurt-cucumber dips, and mild flavors make it kid-friendly by nature. There is no kids menu, but simple grilled chicken or koobideh with rice can suit cautious eaters. Portions of meat are generous; rice on shared platters can feel modest to some, so consider extra sides if sharing.
At a Glance
- Grills are the star—juicy koobideh, tender lamb, and well-seasoned chicken
- Genuinely friendly, attentive service with engaged ownership
- Freshly baked bread and comforting stews round out the menu
- Some starters and rice portions on platters feel modest
- AMEX not accepted; a few find pricing a touch high at lunch
What Sets It Apart
- authentic_charcoal_grills
- freshly_baked_bread_service
- high_owner_engagement
What People Love
- The smoky, juicy kebabs that taste straight off the charcoal
- The homely, personal service from a family-run team
- Fresh bread and saffron rice that complete the grills
- A cozy room that feels like a neighborhood dining room
Points of Concern
- Rice portions on shared platters can feel small compared to meat
- Some starters are less praised than the standout grills
- Payment: American Express not accepted per owner response
- Review patterns show very high owner response and some templated replies; overall credibility remains strong
Service & Dining Experience
Service StyleTable Service
Average Cost£33-45 per person
ReservationsRecommended
What to Order
- Choose Koobideh or Joojeh for approachable flavors; add a stew (Ghormeh Sabzi or Fessenjan) to experience classic Persian comfort; finish with baklava or faloodeh for a traditional dessert
Perfect For
- Sharing a mixed grill with friends
- Casual date night with comforting dishes
- Family dinner with simple, mild flavors
- Locals seeking a reliable neighborhood Persian option
Location Insights
Area: Residential street off Shepherds Bush with a local, neighborhood feel; draws both nearby residents and destination diners seeking Persian grills.
Safety: Generally safe and well-trafficked for West London neighborhoods; typical evening footfall from locals.
Nearby: Near Uxbridge Rd and Shepherds Bush amenities; mix of small shops and eateries; not a heavy nightlife zone.
Shepherd's BushA dynamic and eclectic neighborhood with a rich multicultural character, featuring a variety of independent restaurants, local markets, and a bustling high street with diverse dining options.
Askew RoadA charming residential street with a community-oriented atmosphere, featuring local cafes, independent shops, and a mix of traditional and modern housing.
Practical Information
Opening Hours
Monday12:00–23:00
Tuesday12:00–23:00
Wednesday12:00–23:00
Thursday12:00–23:00
Friday12:00–23:00
Saturday12:00–23:00
Sunday12:00–23:00
Available: Reservations, Delivery, Takeout
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