Seemor
The Great THAI Rice & NoodleBWorth Trying
27 Noel St, London W1F 8GZ
· Takeout Restaurant, Lunch restaurant, Thai restaurant
· 4.7/5 Google (453 reviews)
Delivery · Takeout
Authentic Thai street-style noodle soups in central Soho with fast, friendly counter service and modest prices, but watch for small portions and an automatic service charge at the till.
Why it gets a B for overall quality
The Great THAI Rice & Noodle delivers authentic Thai street-food execution with solid food quality anchored by genuine boat noodles and yentafo that resonate with diners seeking traditional flavors. Warm, attentive service and exceptional speed make it an efficient casual stop, though inconsistent execution in broth seasoning and portions, combined with modest space comfort, prevents higher distinction. Worth visiting for authentic noodle-house specialties, but expect a functional rather than refined dining experience.
Restaurant Summary
Tucked just off Oxford Street, this compact shop hums with Thai street-food energy. Bowls of boat noodles and yentafo arrive fast, staff greet warmly, and the room feels casual and lived-in. As one diner put it, "the broth tasted like back home," though a few found the cashier interaction a bit blunt and the added service charge surprising. The cooking leans traditional noodle-house rather than the usual curry-and-stir-fry lineup. Expect rich five-spice broths, bouncy meatballs, and that distinctive tangy-pink yentafo, plus rice plates and snacks like prawn cakes. It suits those chasing authentic flavors over variety; portions can feel modest, so consider an extra snack or dessert. Families do fine here if kids enjoy simple soups, rice, or mild noodles. A parent noted their child loved the taro custard cake, and the team has been playful with little ones. There is no formal kids menu, but basics and gentle spice levels make it workable for most families.
At a Glance
- Authentic Thai street-style boat noodles and yentafo
- Fast, friendly counter service; good for quick meals
- Portions can feel small relative to price
- Discretionary service charge added at the till surprises some
- No classic Pad Thai or green curry; menu is noodle-soup focused
What Sets It Apart
- Hard-to-find yentafo in London
- Focused Thai street-noodle specialist
- Fast counter service in central Soho
What People Love
- Broths that taste like Thailand
- Hard-to-find yentafo done right
- Genuine, welcoming Thai staff
- Speedy service that suits busy schedules
Points of Concern
- Portion sizes reported as small by several guests; consider adding sides
- Discretionary service charge can be added at the counter; ask to remove if desired
- Occasional complaints of overly salty or bland soups and fatty meat cuts
- Review patterns show polarity on value and portions; experiences may vary by dish
Service & Dining Experience
Service StyleCounter With Seating
Average Cost£17-22 per person
ReservationsNot required
What to Order
- Choose boat noodles for a classic experience; add prawn wontons to boost substance
- Yentafo offers a distinctive sour-savory profile; verify vegan needs with staff
- If sensitive to salt, request lighter seasoning on broth if possible
Perfect For
- A quick, warming bowl near Oxford Street
- Casual solo slurp-and-go meals
- Homesick Thai flavors without fuss
- Small-group noodle fix before shopping or theatre
Location Insights
Area: Bustling Soho side street near Oxford Street; heavy footfall from shoppers and office workers.
Safety: Busy, well-lit central area with steady foot traffic; typical urban pickpocket awareness advisable.
Nearby: Steps from Oxford Street retail, theatres, media offices; strong lunch and pre-theatre demand.
FitzroviaFitzrovia is a trendy and eclectic neighborhood with a strong creative and artistic presence. The dining scene is diverse, featuring a mix of upscale restaurants, casual eateries, and traditional pubs, catering to a sophisticated yet relaxed crowd. The area is known for its lively social atmosphere and proximity to media offices and cultural venues.
Noel StreetNoel Street is a small but popular street within Fitzrovia, known for its intimate bars, cafes, and restaurants. It offers a more laid-back and neighborhood feel compared to the busier main streets, attracting a mix of locals and professionals looking for quality food and drinks in a cozy setting.
Practical Information
Opening Hours
Monday12:00–21:00
Tuesday12:00–21:00
Wednesday12:00–21:00
Thursday12:00–21:00
Friday12:00–22:00
Saturday12:00–22:00
Sunday12:00–21:00
Available: Delivery, Takeout
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