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The Hummingbird Bakery | SohoB-?Proceed Cautiously

Name: The Hummingbird Bakery | Soho
Address: 118 Wardour St, London W1F 0TU, London, United Kingdom
Rating: 4.4

118 Wardour St, London W1F 0TU · Bakery · 4.4/5 Google (60 reviews)

Delivery · Takeout

A cheerful Soho bakery specializing in American-style cupcakes and cakes, beloved for its red velvet but with some value and service inconsistencies.

Why it gets a B-? for overall quality

Preliminary Grade: This restaurant has only 61 reviews, which is below our 50-review minimum for reliable grading. This grade should be considered preliminary until more reviews are available. The Hummingbird Bakery delivers reliable quality in its category with strong cupcake and cake flavors and friendly, attentive service, but inconsistent product freshness and limited seating designed for takeaway prevent a higher grade. The red velvet cupcakes are genuinely excellent, and the Soho location offers charm, but it functions best as a quick treat stop rather than a destination bakery.

Restaurant Summary

Step into The Hummingbird Bakery in Soho and you'll find a cheerful, American-style bakery that's become a go-to for cupcake lovers and celebration seekers alike. The red velvet cupcakes are the undisputed stars, drawing praise for their moist crumb and creamy icing, while the friendly staff and whimsical decor make it a sweet spot for a quick treat or a special occasion. Expect a bustling vibe, especially on weekends, and don't be surprised if you spot both locals and tourists snapping photos of their colorful cakes. The culinary approach here is classic comfort bakery with a playful twist—think cupcakes in every flavor, decadent brownies, and eye-catching celebration cakes. While the menu doesn't push boundaries in terms of innovation, it delivers on nostalgia and indulgence, making it perfect for those who crave familiar flavors done well. If you're after avant-garde patisserie or savory bites, this isn't your destination, but for a sugar fix or a birthday surprise, it's hard to beat. For families with kids, The Hummingbird Bakery is a hit: the cupcakes and rainbow cakes are crowd-pleasers for all ages, and reviews mention happy young customers and family celebrations. The menu includes vegan and gluten-free cupcake options, so most dietary needs are covered for sweet treats. Seating is limited and more suited to quick stops than lingering meals, but the welcoming staff and fun atmosphere make it a reliable choice for a family treat or a reward after a day out in Soho.

At a Glance

Red velvet cupcakes are a must-try and available in vegan/gluten-free.
Friendly, helpful staff and a fun, casual vibe.
Cupcake and cake portions are small for the price.
Limited seating—best for takeaway or quick stops.
No savory food; menu is all sweet treats.

What Sets It Apart

red_velvet_specialist
custom_cakes
vegan_and_gluten_free_options

What People Love

The moist, flavorful red velvet cupcakes
Personalized service and staff who go the extra mile
Fun, colorful cakes perfect for celebrations
The bakery's cheerful, inviting atmosphere
Vegan and gluten-free options for dietary needs

Points of Concern

Cupcakes and cake slices are on the small side for the price—some feel it's not great value.
Seating is limited and can be crowded, making it less ideal for groups or lingering.
Occasional complaints about freshness or inconsistent portion sizes.
Mixed experiences with problem resolution, especially for delivery issues.

Service & Dining Experience

Service StyleCounter With Seating Average Cost£7-13 per person ReservationsNot required

What to Order

Try a mix box of cupcakes for variety and better value (£22 for 6).
Order a whole cake for parties—Red Velvet and Rainbow are top picks.
Ask about vegan and gluten-free options if you have dietary needs.

Perfect For

Celebrating a birthday or special occasion with a custom cake
Grabbing a sweet treat while exploring Soho
Families looking for a kid-friendly dessert stop
Tourists seeking a classic London bakery experience

Location Insights

Area: Bustling, trendy Soho location with a mix of tourists, young professionals, and locals seeking entertainment and food.

Safety: Generally safe, high foot traffic, well-lit, though busy and sometimes crowded especially at night.

Nearby: Surrounded by other bakeries, cafes, restaurants, and nightlife; close to shopping and theatres.

SohoA dense, energetic neighborhood with a diverse and cosmopolitan dining scene featuring trendy restaurants, classic pubs, international cuisines, and cutting-edge culinary establishments. Known for its nightlife, entertainment venues, and progressive social atmosphere.

Practical Information

Opening Hours

Monday09:30–19:00 Tuesday09:30–19:00 Wednesday09:30–19:00 Thursday09:30–21:00 Friday09:30–21:00 Saturday09:30–21:00 Sunday11:00–17:00

Available: Delivery, Takeout

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