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Central London › Cheapside › Traditional Pure

Traditional PureA-

51 Queen Victoria St, London EC4N 4SG · Health food restaurant, Breakfast restaurant, Health food store · Cheapside

Excellent-value, friendly counter-service spot for generous wraps and salad boxes; expect queues at lunch and bright, simple digs.

Our take

Traditional Pure delivers solid A-grade performance through exceptional food quality and outstanding service warmth, with owner-led customization and generous portions earning strong loyalty. Limited seating and functional decor prevent higher distinction, though excellent value and reliable execution make it a dependable neighborhood favorite for quick, flavorful meals.

One caveat: Lunchtime rush can mean longer waits due to two-person team (mentioned several times)

Standout dishes

• Portuguese/Peri Peri Chicken Wrap or Salad Box
• Lebanese Chicken (Shawarma)
• Breakfast Burritos (Bacon & Sausage, Basic, Vegetable)

What people love

• The feeling of being welcomed by the owners
• Bold, fresh flavors without heaviness
• Customizable salad boxes and wraps

Opening Hours

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