Seemor

VicinoB+Worth Trying

189 New Kings Rd, London SW6 4SW · Pizza restaurant · 4.4/5 Google (232 reviews)

Reservations · Delivery · Takeout

Modernized neighborhood Italian with standout pizza and a few excellent pastas, but service consistency and ambiance divisiveness mean the best experiences come when the room is calm.

Why it gets a B+ for overall quality

Vicino delivers solid neighborhood Italian dining anchored by strong pizza execution and standout pasta dishes like carbonara, earning it a competitive position among local favorites. However, quality variation on busy nights—including reports of burnt crusts and service delays—prevents grade A territory. The family-friendly atmosphere and growing repeat customer base post-relaunch reinforce its appeal as a reliable local destination, though the refurbished space reads more practical than distinctive.

Restaurant Summary

The room reads casual and lively with a neighborhood crowd, buzzing most nights since the relaunch. Staff warmth pops in many accounts—one guest said, "our server made the evening feel easy and fun"—though there are nights where pacing slips and a dish goes astray. Some old-timers miss the classic vibe, calling the refurb a touch canteen-like, while others praise the fresh look and family-friendly flow. The cooking leans elevated traditional with modern touches, not a science project. The culinary approach feels comfort-first with a contemporary edge: pizza is the headline act and the carbonara draws raves, with truffle-forward options for extra indulgence. When the kitchen hums, pies arrive crisp and balanced; on off nights, a few diners reported burnt crusts or mistimed courses. Families are well-served here. Kids can happily split a Margherita, nibble fries or focaccia, and wrap with soft serve. The menu genuinely suits younger palates (simple pizzas, mild pastas), though a few pastas run smaller and richer. If you need strict allergen guidance, ask early and clearly so the team can confirm details.

At a Glance

What Sets It Apart

What People Love

Points of Concern

Service & Dining Experience

Service StyleTable Service Average Cost£30-42 per person ReservationsRecommended

What to Order

Perfect For

Location Insights

Area: Affluent, residential Fulham pocket with a strong family and local crowd; casual dining and pub culture.

Safety: Generally safe and well-lit with steady foot traffic, especially evenings and weekends.

Nearby: Near Parsons Green and New King’s Road retail; mix of cafes, boutiques, and other Italian options driving local competition.

FulhamA trendy and upscale residential area known for its charming streets, proximity to the River Thames, and sophisticated dining and lifestyle scene. Characterized by elegant townhouses, boutique shops, and a mix of traditional and contemporary restaurants.
Parsons GreenAn exclusive and leafy sub-district within Fulham, known for its village-like atmosphere, high-end boutiques, and popular gastropubs.

Practical Information

Opening Hours

Monday Tuesday Wednesday12:00–22:00 Thursday12:00–22:00 Friday12:00–22:00 Saturday12:00–22:00 Sunday12:00–19:00

Available: Reservations, Delivery, Takeout

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