Seemor
Zzetta - Soul Fired PizzaB+Worth Trying
Rathbone Market, 110 Barking Rd, London E16 1EN
· Pizza restaurant, Italian restaurant, Pasta shop
· 4.4/5 Google (806 reviews)
Reservations · Delivery · Takeout · Outdoor seating
A cozy East London pizzeria with creative, stone-fired pies, friendly service, and strong value for dine-in; delivery experiences are mixed so eat in for the best showing.
Why it gets a B+ for overall quality
Zzetta delivers competitive neighborhood pizza through excellent food quality and genuinely attentive service, but inconsistent execution—particularly on delivery orders—prevents a higher grade. The warm stone-fired setting and strong dine-in experience make it worth visiting, though best enjoyed fresh at the counter rather than as takeout.
Restaurant Summary
The room feels warm and cozy with the stone-fired oven glowing at the back, and staff who are genuinely attentive keep things moving at an easy pace. One diner summed it up: "Light, airy dough and bright toppings made these pies memorable." Pre-show crowds drop in before the O2, but it still reads as a neighborhood spot with relaxed charm. The cooking leans classic Italian with playful twists—think burrata crowning a pie, honey-chilli on salami, and that much-loved pesto base. It is not theatrical fine dining; rather, produce-forward comfort with a few creative flourishes. Delivery can be hit-and-miss, so you will get the best version of this kitchen by dining in while the crust is still crackling and the toppings are vibrant. Families are well looked after: there is a proper kids deal with a small pizza and drink, plus familiar pasta and simple margherita options. If your crew is adventurous, the pistachio or pesto pies can be a fun step up, but picky eaters will find reliable classics too. High chairs and kids policies are not detailed in reviews, yet the tone and menu suggest easygoing family appeal.
At a Glance
- Stone-fired, Neapolitan-style dough praised for light texture
- Friendly, attentive service with efficient pacing
- Good value for dine-in, with lunch combos and shareable XL pies
- Delivery quality inconsistent (cold, soggy, timing issues)
- Occasional pricing confusion via phone orders and third-party apps
What Sets It Apart
- creative_pesto_and_pistachio_bases
- stone_fired_oven_showpiece
- strong_kids_deal
- gluten_free_base_executed_well
What People Love
- Light, well-fermented dough
- Playful toppings like pesto and pistachio
- Warm, personable staff
- Shareable XL pies and fair dip pricing
Points of Concern
- Delivery reports show cold or undercooked pizzas and missing items; dine-in is more reliable
- Isolated service lapses over phone for delivery complaints
- Pricing discrepancies noted between website, phone orders, and discount apps
- Review patterns show mild marketing influence (invited meals, staff shout-outs) but overall credible
Service & Dining Experience
Service StyleTable Service
Average Cost£28-42 per person
ReservationsRecommended
What to Order
- For gluten-free needs, choose GF pizza base with simple toppings to preserve texture
- Value play: Lunch Meal for Two (~£41.95) covers starter, two pizzas, dessert/shake, and drinks
- Kids Deal (£8.95) offers predictable, child-friendly portions and flavors
Perfect For
- Pre-concert bite before the O2
- Casual date night with creative pizzas
- Family dinners with kid-friendly options
- Small celebrations with relaxed vibes
Location Insights
Area: Regenerating East London market square with a local vibe; mix of new apartments, small shops, and everyday footfall.
Safety: Generally safe with regular foot traffic; typical urban feel, well-lit around the market.
Nearby: Near Canning Town station and O2 access via Jubilee; residential blocks and market businesses nearby.
Canning TownCanning Town is a historically industrial neighborhood undergoing significant regeneration, leading to a more vibrant dining scene with a mix of traditional East London eateries and new, trendy spots. The area is accessible and increasingly popular among locals seeking affordable dining options and multicultural cuisine.
Rathbone MarketRathbone Market is a local hub within Canning Town, known for its market stalls and casual dining options, offering a community-focused atmosphere with a variety of affordable and ethnic food choices reflecting the area's diverse population.
Practical Information
Opening Hours
Monday11:30–23:00
Tuesday11:30–23:00
Wednesday11:30–23:00
Thursday11:30–23:00
Friday11:30–23:00
Saturday11:30–23:00
Sunday11:30–23:00
Available: Reservations, Delivery, Takeout, Outdoor seating
View full analysis on Seemor →