Seemor
Azai Hand Roll Sushi
8036 W 3rd St, Los Angeles, CA 90048
· Sushi restaurant
· 4.9/5 Google (1272 reviews)
Reservations · Delivery · Takeout
High-quality hand rolls and sashimi served fast at a counter-only spot, but a mandatory 16% service fee plus separate tip confuses value; great fish, divisive pricing.
Restaurant Summary
On West 3rd Street’s dining row, Azai reads as a sleek, counter-only hand roll bar where fish is sliced to order and rolls arrive in a swift cadence. Guests praise the crisp nori and fresh fish, and service often feels warmly personal. Some diners, however, call out the service-fee practice and mention staff asking for reviews; one guest put it as, "The food was great, but the way fees were handled felt off." Cooking here leans classic and ingredient-first rather than flashy, with bluefin in truffle ponzu, tidy nigiri, and a crowd-pleasing spicy tuna crispy rice. It suits those who value speed and freshness over ceremony; think a focused menu of elevated traditional hand rolls made right in front of you. Portions skew modest, so plan a few rolls plus a special for a fuller meal. Families can do fine: simple options like California and shrimp tempura rolls, cucumber and avocado temaki, and miso soup are kid-accessible. It is counter seating only, so strollers and very young kids may be tricky, but for school-age diners who like sushi, it works.
At a Glance
- Fresh fish, crisp nori, and fast pacing
- Friendly, attentive service with helpful recommendations
- Mandatory 16% service fee plus separate tip causes confusion
- Portions can feel small for the price
- Some reviewers report in-person solicitation for five-star reviews
What Sets It Apart
- counter-prepped hand rolls
- fast service cadence
- premium bluefin/truffle special
What People Love
- That first crackle of nori on a just-rolled temaki
- Thick-cut yellowtail and bluefin moments
- Kind, hands-on hosting from the owner
- Food arriving quickly without feeling rushed
Points of Concern
- Mandatory 16% service fee plus suggested tip significantly raises total; transparency feels inconsistent to some diners
- Occasional bland or over-sauced rolls noted by a minority
- Counter-only seating can feel awkward when empty or tight for groups
- Review patterns show signs of potential manipulation (high five-star share, staff name repetition, solicitation mentions)
Service & Dining Experience
Service StyleCounter With Seating
Average Cost$38-$58 per person
ReservationsRecommended
What to Order
- Build three rolls (yellowtail, blue crab, spicy tuna) plus one special for balance
- Add miso soup or cucumber salad to stretch a light meal affordably
Perfect For
- Quick sushi fix before or after shopping at The Grove
- Solo counter meal with quality fish
- Casual date where speed matters
- Pre-show bite with consistent pacing
Location Insights
Area: Trendy Beverly Grove stretch of West 3rd Street with boutiques and casual-upscale eateries; draws locals and visitors.
Safety: Generally safe, well-lit commercial corridor with steady foot traffic into evening.
Nearby: Near The Grove and Beverly Center; dense dining and shopping; limited street parking, valet common.
Practical Information
Opening Hours
Monday17:00–22:00
Tuesday11:30–14:30, 17:30–22:00
Wednesday11:30–22:00
Thursday11:30–22:00
Friday11:30–23:00
Saturday11:30–23:00
Sunday17:00–22:00
Available: Reservations, Delivery, Takeout
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