Seemor
Blue Mountain (Sushi, Bar&Lounge)B+Worth Trying
396 3rd Ave, E 28th St, New York, NY 10016
· Sushi restaurant, Asian fusion restaurant, Bar
· 4.8/5 Google (297 reviews)
Reservations · Delivery · Takeout
Neighborhood sushi and Asian-fusion spot delivering fresh fish, fast service, and strong value at lunch, with a few serious but infrequent food-safety complaints to weigh.
Why it gets a B+ for overall quality
Blue Mountain delivers reliable neighborhood sushi with fresh fish and generous portions, supported by friendly, attentive service and impressive speed. However, quality variation across visits and isolated but serious food safety concerns (worms, foreign objects) prevent a higher grade despite strong local loyalty and reasonable value. Best suited for casual, familiar dining rather than special occasions.
Restaurant Summary
A neighborhood spot where the room feels warm and bustling without the chaos, Blue Mountain draws locals for fast service and tidy presentation. One diner noted, "Our sushi arrived quickly and looked artful," and staff were friendly and on-point. However, there are moderate authenticity concerns suggesting a few reviews may lean promotional. The cooking leans contemporary fusion with classic sushi bones—think crispy rice, sashimi pizza, and loaded signature rolls—so it reads creative but accessible rather than showy. The approach feels modern and produce-driven: fresh fish, familiar flavors, and generous portions at lunch-friendly prices. For families, this is easy-going: plenty of kid-approved choices like chicken or shrimp teriyaki, tempura, fried rice, and simple avocado or salmon rolls. If your crew prefers very plain food, steer toward classic rolls and teriyaki rather than the spicier fusion items.
At a Glance
- Fresh fish and generous portions with strong lunch value
- Fast delivery and thoughtful packaging for group orders
- Friendly, attentive staff who explain sushi selections
- A few inconsistent dishes and occasional bland notes
- Isolated but serious food-safety complaints (worms, foreign object) reported
What Sets It Apart
- creative_signature_rolls
- speedy_delivery_packaging
- strong_lunch_value
- fusion_appetizers
What People Love
- Fresh, well-cut fish that tastes clean
- Creative signature rolls without sticker shock
- Speedy delivery and organized, labeled packaging
- Welcoming service that checks in and explains platters
Points of Concern
- Inconsistent experiences: a few diners found fish chewy or flavors muted
- Serious but infrequent safety reports (worms in sashimi, staple in roll); owner responds constructively
- Occasional service lag at first check-in during dine-in
- Creative/fusion menu - not traditional comfort food; conservative palates should choose classic items
- Review patterns show signs of potential manipulation (effusive marketing language in some posts) which may not reflect typical diner experience
Service & Dining Experience
Service StyleTable Service
Average Cost$34-48 per person
ReservationsRecommended
What to Order
- Build a balanced set: one signature roll ($17-19) plus a classic roll ($7-9) and edamame ($5) for value and variety
- For hearty appetites, add Blue Mountain Sushi ($27.50) to share alongside a signature roll
Perfect For
- Weeknight sushi with friends
- Affordable lunch specials on a tight schedule
- Casual date night with cocktails
- Mixed groups wanting sushi plus cooked options
Location Insights
Area: Busy Midtown East edge of Kips Bay/Murray Hill with offices, apartments, and hospital traffic; casual-neighborhood vibe.
Safety: Generally safe with steady foot traffic; typical well-lit avenues and active storefronts.
Nearby: Near NYU Langone corridor, 28 St crosstown flows; bars, cafes, and quick-service spots nearby.
KoreatownKoreatown is a lively enclave famous for its dense concentration of Korean restaurants, karaoke bars, and dessert cafes. The dining scene is energetic and diverse, catering to both quick casual meals and late-night dining, attracting a mix of locals and visitors seeking authentic Korean cuisine and fusion dishes.
Practical Information
Opening Hours
Monday11:00–22:00
Tuesday11:00–22:00
Wednesday11:00–22:00
Thursday11:00–22:00
Friday11:00–22:30
Saturday11:00–22:30
Sunday12:00–22:00
Available: Reservations, Delivery, Takeout
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