Seemor

Friedman'sB+

50 W 72nd St, New York, NY 10023 · Gluten-free restaurant, American restaurant, Breakfast restaurant · Upper West Side

Gluten-free friendly UWS standby delivering reliable brunch and comfort classics with attentive allergy care, solid service, and moderate prices; occasional service hiccups and portion/value gripes.

Why this grade

Friedman's delivers solid neighborhood dining with strong food quality anchored by standout brunch classics and exemplary gluten-free care. Attentive service and convenient Central Park proximity elevate the experience, but inconsistent execution during busy periods—occasional dry proteins and portion concerns—prevents a higher grade. Reliable for families and repeat brunchers seeking comfort food with genuine allergy protocols.

The full picture

The room feels warm and bustling with a neighborhood hum, steps from Central Park. Servers greet tables with allergy checks, and plates land fast when the kitchen is in rhythm. One guest summed it up: "Service felt coordinated and genuinely caring," though a few noted policy hiccups around seating that disrupted the flow. The cooking leans comfort-forward—think fluffy lemon ricotta pancakes, crisp fish and chips, and juicy hand-cut pastrami—sprinkled with light global cues like shakshuka and Korean wings. It is more careful execution than culinary theater, which suits brunchers, families, and anyone seeking reliable classics with gluten-free care. For families, this is a solid pick: pancakes, fries, burgers, and grilled options give kids clear wins. No formal kids menu is listed, but portions and sides can fit young appetites. Expect stroller-era bustle at weekend brunch; arrive early if you want a booth and to keep things low-stress.

What to order here

What stands out

A few notes

Location Insights

Area vibe: Residential-upper middle UWS block near Central Park; family-heavy, brunch-ready, steady foot traffic.

Safety: Generally safe, well-lit, busy corridors near park and subway; typical urban awareness applies.

What's nearby: Steps from Central Park, American Museum of Natural History, W 72nd St subway, neighborhood retail.

Opening Hours

Sunday09:00–21:00 Monday09:00–21:00 Tuesday09:00–21:00 Wednesday09:00–21:00 Thursday09:00–21:00 Friday09:00–21:00 Saturday09:00–21:00
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