Seemor
Jerrell's BETR BRGRB+Worth Trying
117 6th Ave, New York, NY 10013
· Vegan restaurant
· 4.7/5 Google (794 reviews)
Delivery · Takeout
A tiny late-night vegan burger window delivering craveable Impossible patties, crispy waffle fries, and oat-milk shakes; expect limited seating, occasional service bottlenecks, and mixed experiences on waits and courtesy.
Why it gets a B+ for overall quality
Jerrell's BETR BRGR delivers exceptional plant-based burger quality that converts skeptics, with crispy fries and satisfying builds that justify its loyal following. However, inconsistent execution during peak service, combined with severe seating limitations and no restroom access, prevents grade A territory. The late-night counter format and strong vegan-focused positioning make it a worthwhile destination for plant-based cravings, but operational reliability and space comfort fall short of neighborhood restaurant standards.
Restaurant Summary
A walk-up counter with a splash of sunny yellow branding, Jerrell’s pulls a late-night crowd for crisp waffle fries and convincingly juicy plant-based patties. One diner raved, "I would have thought it was just a really good burger." Seating is scarce and waits can spike, but the core experience centers on speedy, satisfying bites and a friendly vibe when staffing keeps up. The kitchen sticks to classic burger-joint comfort: doubles with melty vegan cheddar, Impossible chili over fries, and oat-milk shakes. The culinary approach leans elevated traditional rather than experimental: simple builds, clean execution, and a focus on craveability more than culinary theater. It fits best when you want no-fuss plant-based comfort you can grab and go. For families, the menu is naturally kid-friendly—think burgers, fries, and soft serve. Do note the tiny space, outdoor-heavy seating, and reported lack of a restroom, which can be tricky with little ones. Picky eaters who expect dairy may notice the oat-milk shakes taste different, but most kids will recognize the familiar burger-and-fries lineup.
At a Glance
- Convincing plant-based burgers that satisfy meat-eater cravings
- Exceptionally crispy waffle fries and hearty chili add-ons
- Very limited seating and no restroom reported by some
- Service swings from friendly and quick to slow and curt during rushes
- Occasional long waits (30-60 minutes) at peak times
What Sets It Apart
- all-vegan-burger-menu
- late-night-service
- craveable-waffle-fries
- charity-soft-serve-mug
What People Love
- Surprisingly meaty texture and flavor
- Fries with addictive crunch
- Oat-milk shakes when you want dessert without dairy
- Simple menu that nails the basics
Points of Concern
- Limited indoor seating; often best as takeaway
- Service inconsistency with some reports of rudeness or order errors
- Waits can be long during surges; a few overcharge/refund complaints
- A handful of cleanliness/health-grade concerns contrasted by many positive visits
Service & Dining Experience
Service StyleCounter With Seating
Average Cost$27-$36 per person
ReservationsNot required
What to Order
- Pair O.G. BETR ($13.50) with waffle fries ($5.50) for value; add chili ($2) if you want a heavier meal; try soft serve ($5.90) if shakes feel too sweet.
Perfect For
- Late-night burger cravings without meat
- Quick vegan lunch near SoHo/Tribeca
- Casual grab-and-go before a show
- Mixed-diet groups seeking an easy vegan option
Location Insights
Area: Trendy SoHo/Tribeca edge with heavy foot traffic, mix of shoppers, office workers, and late-night crowd.
Safety: Generally safe, well-lit main avenues; busy even late with typical downtown NYC conditions.
Nearby: Near shopping corridors, small parks, and nightlife; convenient for grab-and-go before or after outings.
SoHoSoHo is renowned for its cast-iron architecture, upscale boutiques, art galleries, and trendy restaurants. The dining scene is eclectic, ranging from high-end eateries to casual cafes, attracting a fashionable and diverse crowd. The area is lively, safe, and highly walkable, making it a popular destination for both locals and visitors.
NolitaNolita, just east of SoHo, offers a more intimate and boutique atmosphere with a focus on independent shops and cozy dining spots. It is favored by those seeking a quieter, yet stylish neighborhood experience with a strong local vibe.
Practical Information
Opening Hours
Monday11:00–00:30
Tuesday11:00–00:30
Wednesday11:00–00:30
Thursday11:00–00:30
Friday11:00–03:30
Saturday11:00–03:30
Sunday11:00–00:30
Available: Delivery, Takeout
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