Seemor
Ooi Sushi & BarBWorth Trying
42-36 Crescent St, Long Island City, NY 11101
· Sushi restaurant, Authentic Japanese restaurant, Japanese restaurant
· 4.7/5 Google (914 reviews)
Reservations · Delivery · Takeout
Creative sushi spot in LIC with fresh fish, fast friendly service, strong lunch and happy-hour value, but some reports of rude management and occasional quality lapses on delivery.
Why it gets a B for overall quality
Ooi Sushi & Bar delivers solid neighborhood sushi with strong food quality and attentive, friendly service, but consistency shows occasional lapses in fish freshness and roll execution that prevent a higher grade. The clean, modern setting and generous lunch specials make it a reliable local favorite rather than a destination, with creative menu options appealing to diners seeking contemporary sushi without premium pricing.
Restaurant Summary
The room feels warm and inviting, the kind of place locals pop into for rolls and sake after work. Reviews praise friendly, fast service and fresh fish, with one diner noting it felt "clean and delicate" throughout. The cooking leans contemporary and playful rather than strict traditionalism: tuna pizza, crack rice, ceviches, and Naruto rolls sit alongside solid sashimi sets. This fits diners who enjoy creative sushi without omakase prices; lunch specials and happy hour make it feel like a smart neighborhood choice. Families do fine here thanks to kid-friendly staples like teriyaki, simple avocado or cucumber rolls, and ramen. Menu reality check: plenty of mild options exist for cautious eaters, though the creative side skews spicy or sauced; stick to classics if your crew prefers simpler flavors.
At a Glance
- Fresh fish and generous fillings called out repeatedly
- Lunch specials and happy hour deliver strong value
- Intermittent complaints about rude or dismissive management
- Delivery quality can slip (off flavors, roll integrity)
- Creative/fusion menu - not traditional comfort food
What Sets It Apart
- creative_sushi_appetizers
- strong_lunch_specials
- generous_roll_fillings
What People Love
- Feeling of a reliable neighborhood standby
- Creative appetizers like tuna pizza and crack rice
- Portions that feel generous for the price
- Fast seating and attentive servers
Points of Concern
- A few reports of fishy salmon or off uni, mostly in delivery, not dine-in systemic
- Several complaints about rude or argumentative manager impacting problem resolution
- Occasional slow ticket times and missing items in takeout orders
- Review patterns show signs of potential manipulation (very high five-star share and polished language) which may not reflect typical diner experience
- For innovation 7+, expect adventurous sauces and fusion touches that may not suit purists
Service & Dining Experience
Service StyleTable Service
Average Cost$38-58 per person
ReservationsRecommended
What to Order
- For conservative palates: Sushi Regular ($30) or Chirashi ($35)
- For vegetarians: Asparagus, avocado, cucumber rolls, and tofu or vegetable teriyaki
- Gluten-light seekers: Naruto series wrapped in cucumber
Perfect For
- After-work sushi and sake with friends
- Casual date night with creative rolls
- Value-focused lunch near LIC offices
- Families seeking approachable Japanese options
Location Insights
Area: Vibrant mixed-use neighborhood near waterfront; popular with residents, after-work crowds, and weekend diners.
Safety: Generally safe, well-lit, steady foot traffic; typical urban awareness advised.
Nearby: Near offices, new residential towers, subway access to Manhattan; bars and cafes nearby.
Crescent StreetCrescent Street is a lively stretch within Long Island City known for its diverse dining options, including trendy restaurants, casual eateries, and bars. The area has a creative, urban vibe with a mix of longtime residents and newcomers, fostering a dynamic social atmosphere that balances industrial roots with contemporary culture.
Dutch KillsDutch Kills is a sub-area of Long Island City characterized by a quieter, more residential environment with a growing number of boutique restaurants and cafes. It maintains a neighborhood feel while benefiting from proximity to the busier parts of LIC.
Practical Information
Opening Hours
Monday11:30–22:00
Tuesday11:30–22:00
Wednesday11:30–22:00
Thursday11:30–22:00
Friday11:30–23:00
Saturday12:00–23:00
Sunday12:00–22:00
Available: Reservations, Delivery, Takeout
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