Seemor
Sushi by wooAMust Try
167 Madison Ave, 28 E 33rd St, New York, NY 10016
· Restaurant
· 4.9/5 Google (128 reviews)
Delivery · Takeout
Top-tier takeout-first sushi with kind, attentive owner and fine-dining technique at moderate prices; tiny space, occasional portion and seasoning nitpicks.
Why it gets an A for overall quality
Sushi by Woo exemplifies grade A standards through exceptional food quality—pristine fish and precisely seasoned rice that rivals fine-dining counters—paired with outstanding service attentiveness from an engaged owner who explains sourcing and technique. Strong repeat-customer loyalty and steady execution confirm this is a genuine neighborhood gem delivering remarkable value, though the minimal seating and takeout-focused format limit the broader dining experience that would elevate it further.
Restaurant Summary
This tiny counter spot feels warm and welcoming, with the chef preparing pristine fish right in front of you. A guest summed it up simply: "Quality like a high-end counter, but easy to take home." Even as a grab-and-go, service comes off as thoughtful and genuine. The cooking leans traditional and ingredient-driven: clean nigiri and generous chirashi with well-seasoned rice, minor flourishes, and a focus on freshness over flash. It suits sushi fans who value technique and sourcing more than seats and scene; several diners called it a steal for the quality. Families can make this work thanks to familiar rolls like salmon avocado, cucumber, and California, plus rice bowls that many kids enjoy. Space is very tight and there is not really dine-in, so plan for takeout; the menu offers simple rolls and cooked options like eel rolls that are kid-accessible.
At a Glance
- Remarkably fresh fish and precise rice, often compared to fine-dining counters
- Kind, engaged owner who explains menu and offers thoughtful touches
- Strong value at this quality level (chirashi $23-$27, sets $35-$48)
- Very small space; primarily takeout with minimal seating
- A few notes on small piece size or seasoning ratios
What Sets It Apart
- fine_dining_skill_for_takeout
- owner_at_counter_hospitality
- high_quality_chirashi_bowls
What People Love
- Tender, clean-cut nigiri with excellent rice
- Chirashi bowls that feel curated and generous
- Friendly counter hospitality and care
- Packaging and presentation that travel well
Points of Concern
- Primarily takeout with tiny footprint; do not expect dine-in experience
- A few diners felt pieces ran small or soy/wasabi seemed diluted
- Hours accuracy complaint noted once; verify before trekking
- Review patterns are very positive; selection bias likely toward fans
Service & Dining Experience
Service StyleCounter With Seating
Average Cost$42-$60 per person
ReservationsNot required
What to Order
- Build a chirashi-plus experience: Toro Uni Chirashi ($27) plus 1-2 premium nigiri (e.g., O-Toro $11, Uni $10-$12) for high-end feel under typical omakase cost
Perfect For
- Workday lunch when you want elevated sushi fast
- Takeout date night that focuses on fish quality
- Solo sushi cravings without committing to omakase
- Locals seeking a reliable neighborhood go-to
Location Insights
Area: Busy Midtown South corridor serving office workers and hotel guests; fast-paced weekday lunch traffic.
Safety: Well-trafficked, well-lit commercial blocks; typical Midtown safety with constant foot traffic.
Nearby: Near office towers, boutique hotels, and transit along Madison/33rd; delivery-friendly catchment.
Murray HillMurray Hill offers a mix of casual and upscale dining options, popular among office workers during weekdays and residents in the evenings. The area has a lively yet approachable atmosphere with a variety of cuisines and moderately priced eateries.
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Practical Information
Opening Hours
Monday11:30–21:00
Tuesday11:30–21:00
Wednesday11:30–21:00
Thursday11:30–21:00
Friday11:30–21:00
Saturday14:00–21:00
Sunday
Available: Delivery, Takeout
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