Seemor

SushiichiA

640 10th Ave, New York, NY 10036 · Japanese restaurant, Authentic Japanese restaurant, Sushi restaurant

Creative, chef-led omakase with high-quality fish and personable service at premium-but-fair pricing; a destination for adventurous sushi lovers, with occasional pacing/portion complaints.

The verdict

Sushiichi exemplifies grade A standards through exceptional food quality anchored by consistently praised fish freshness and inventive flavor layering, paired with warm, attentive service that elevates the omakase experience. Strong chef guidance on sourcing and technique creates an engaging counter narrative, while reliable execution across multiple visits demonstrates operational mastery. Minor pacing inconsistencies and modest space comfort prevent a higher tier, but the restaurant stands among the region's finest contemporary omakase destinations.

About this restaurant

The room feels modern and intimate, the kind of spot where you can watch the chef finesse each bite. Guests describe the experience as warm and personal, with lines like "we felt guided through a story" capturing the tone. A few diners noted street distractions near the window from the bus stop, but most focus on the thoughtful hospitality from the counter. The culinary approach leans contemporary fusion: non-traditional pairings like tomato confit with salmon, shiso-leaf tempura in lobster nigiri, and torched toro with truffle. Quality of fish is consistently praised, and the progression from appetizers to nigiri to a small donburi and dessert feels cohesive for diners who enjoy creative omakase more than strict orthodoxy. Value is strong for the quality tier, though a minority felt the pacing rushed or portions light. Families can do well here if kids are adventurous. There is no formal kids menu, but one review described a kid-tailored omakase thoughtfully adapted by the chef. Expect seafood-forward courses; conservative eaters may prefer simpler nigiri. For picky palates, consider the counter to discuss preferences before service and skip truffle-heavy bites.

What to order

What diners say

Things to know

Location Insights

Area vibe: Bustling Hell's Kitchen corridor near Broadway; mix of locals and theatergoers, casual-lively.

Safety: Generally safe with heavy foot traffic; occasional street disorder noted near bus stop.

What's nearby: Close to theaters, bars, and 10th Ave bus corridor; diverse dining nearby.

Frequently asked

What should I know before going to Sushiichi?

It’s a casual but intimate counter-focused omakase where reservations are recommended, portions may be light, and parking is limited.

What's Sushiichi like?

Modern, intimate counter seating with close chef interaction and a calm to lively energy depending on the night.

Opening Hours

Sunday17:30–22:30 Monday Tuesday17:30–22:30 Wednesday17:30–22:30 Thursday17:30–22:30 Friday17:30–23:00 Saturday17:30–23:00
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