Seemor

SwirlandRoll Japanese PancakesA-

Laugavegur 50, 101 Reykjavík, Iceland · Cafe, Brunch restaurant, Dessert shop

Cozy dessert cafe for fluffy Japanese-style pancakes and creative crepe rolls with standout hospitality; expect moderate Iceland pricing and occasional waits.

The verdict

SwirlandRoll earns a solid A- grade through exceptional food quality—fluffy, balanced Japanese pancakes and creative crepe rolls made to order—paired with outstanding owner-led hospitality that personalizes every visit. Reliable execution across repeat visits reinforces its standing as a beloved local favorite. The grade reflects strong performance across quality dimensions, though modest space constraints and made-to-order pacing prevent higher distinction.

About this restaurant

On Reykjavík’s main stroll, this cozy little shop feels warm and welcoming the moment you step in. More than a counter, it is a friendly perch where the owner chats, suggests flavors, and sometimes offers a tiny taste. One guest summed it up: treated like family while a fluffy pancake came off the griddle. Expect a small space, the aroma of butter and sugar, and made-to-order pacing. The cooking leans playful and cross-cultural: Japanese-style jiggly pancakes, sushi-style crepe rolls, and riffs like Dubai chocolate, brûlée, matcha, and dulce de leche. Sweet-leaning brunch items appear too. Flavors are balanced rather than cloying, and the hallmark is that cloud-light texture. It suits dessert lovers, curious travelers, and anyone who enjoys personalized creations over speed or ceremony. Families do well here. Kids gravitate to Nutella and banana, strawberries, or simple chocolate options, and hot chocolate is a hit. Seating is limited and waits happen at busy times, but approachable flavors and a relaxed vibe make it an easy treat stop after exploring Laugavegur.

What to order

What diners say

Things to know

Location Insights

Area vibe: Central shopping and strolling street popular with tourists and locals; lively foot traffic and cafe culture.

Safety: Generally safe, well-lit, busy into late evening with pedestrians.

What's nearby: Near boutiques, bars, casual eateries; convenient dessert stop after dinner or sightseeing.

Frequently asked

What should I order at SwirlandRoll Japanese Pancakes?

Fluffy Japanese souffle pancakes and creative crepe rolls are the must-tries, with signature options like Dulce De Leche & Banana and Dubai Chocolate.

What should I know before going to SwirlandRoll Japanese Pancakes?

It is a tiny, casual counter spot with sometimes lengthy made-to-order waits, limited parking and a couple of minor service caveats.

What's SwirlandRoll Japanese Pancakes like?

Think cozy, friendly and a bit lively in a very small space where the owner chats and sometimes offers tiny tasters.

Opening Hours

Monday16:00–22:00 Tuesday16:00–22:00 Wednesday16:00–22:00 Thursday16:00–22:00 Friday16:00–22:00 Saturday16:00–22:00 Sunday16:00–22:00
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