Seemor
Nopa FishA-Worth Trying
Ferry Building, 1, Shop 31, San Francisco, CA 94111
· Fish restaurant, Fish & chips restaurant, Fish and chips takeaway
· 4.7/5 Google (119 reviews)
Takeout
Fresh, creative seafood in the Ferry Building with standout sandwiches and chowder; counter-service bustle, limited seating, and prices that match the location.
Why it gets an A- for overall quality
Nopa Fish delivers A-grade performance through exceptional food quality and warm, attentive service, with standout sandwiches and chowder earning consistent praise. Tight seating and peak-time crowding prevent a higher grade, while occasional consistency variations in execution keep it from grade A territory. Strong sourcing and modern coastal technique make this a reliable elevated fast-casual seafood destination within the Ferry Building.
Restaurant Summary
Inside the Ferry Building, this counter spot hums with market energy and the aroma of just-fried rockfish. Service feels warm and quick—one guest praised how staff handled a spill in seconds—and the food often arrives looking fresh and vibrant. The cooking leans modern coastal with smart accents: harissa with fish and chips, furikake and pickles on soft milk bread, and a pristine fish bowl over sushi rice. Expect bright, clean flavors over heavy sauces, and a focus on top-notch sourcing. It is ideal if you like an elevated fast-casual seafood fix. Families do well here thanks to a real kids menu (grilled cheese, fish and chips) and straightforward sides. Sandwiches like the Rocky and simple fries work for cautious eaters, while adventurous kids can nibble chowder or shrimp. Seating is tight at peaks, so be ready to share tables.
At a Glance
- Exceptionally fresh seafood with standout sandwiches and chowder
- Friendly, helpful service with quick turnaround
- Limited seating and peak-time crowding
- Portions and price can feel tight for some items
- Creative/fusion menu - not traditional comfort food
What Sets It Apart
- market-fresh_seafood_counter
- elevated_sandwich_program
- seasonal_menu_shifts
What People Love
- The Rocky rockfish sandwich crunch and freshness
- Smoked fish chowder that is rich but not heavy
- House smoked trout latke as a must-order bite
- Warm, can-do service and seasonal menu shifts
- Option to grill instead of fry on request
Points of Concern
- Seating is limited; expect to hover for spots at peak times
- Fish and chips seasoning/grease consistency varies by visit
- Some find portions small relative to price, especially bowls
- Review patterns show a few polished tones, but evidence supports authenticity
Service & Dining Experience
Service StyleCounter With Seating
Average Cost$40-55 per person
ReservationsNot required
What to Order
- Vegetarians: Crispy Tofu Sandwich ($19) and salads ($10-19)
- Kids: Grilled Cheese ($10) or Kids Fish & Chips ($12)
- Value play: Latke ($8) + Rocky ($21) for a satisfying share
Perfect For
- A quick but high-quality lunch on the Embarcadero
- Casual date with bay views after the meal
- Seafood lovers chasing a top-tier tuna melt or rockfish sandwich
- Market strolls when you want elevated counter-service seafood
Location Insights
Area: Bustling waterfront market hall drawing locals and visitors; artisan food stalls and bay views.
Safety: Well-trafficked, well-lit tourist corridor; generally safe with constant foot traffic.
Nearby: Inside Ferry Building near Bay Bridge views, farmers market days, offices and Embarcadero promenade.
Financial DistrictThe Financial District is characterized by its concentration of office buildings and corporate headquarters, attracting a daytime crowd of professionals. Dining options range from quick casual spots to upscale restaurants, catering to business lunches and after-work gatherings. The atmosphere is lively during weekdays but quieter on weekends.
Ferry Building MarketplaceThe Ferry Building Marketplace is a renowned food hall featuring artisanal vendors, specialty food shops, and a variety of eateries. It draws a diverse crowd interested in gourmet and local foods, creating a vibrant and social dining environment with a focus on quality and sustainability.
Practical Information
Opening Hours
Monday11:00–20:00
Tuesday11:00–20:00
Wednesday11:00–20:00
Thursday11:00–20:00
Friday11:00–20:00
Saturday11:00–20:00
Sunday11:00–20:00
Available: Takeout
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