Seemor
PlowB+Worth Trying
1299 18th St, San Francisco, CA 94107
· Restaurant, Breakfast restaurant, New American restaurant
· 4.4/5 Google (2828 reviews)
Takeout · Outdoor seating
Destination brunch with standout lemon ricotta pancakes and crispy potatoes; long waits and cramped, rushed service are common—go early on weekdays for the best experience.
Why it gets a B+ for overall quality
Plow delivers competitive brunch quality with exceptional signature dishes—the lemon ricotta pancakes and crispy potatoes justify its destination status and loyal following. However, variable execution on core items and tight seating that creates rushed service during peak hours prevent a higher grade. Strong weekday experience and genuine neighborhood appeal make it worth visiting, though weekend waits and occasional service lapses temper the overall reliability.
Restaurant Summary
The room feels bright and bustling, with a neighborhood crowd queued outside and servers hustling plates of golden potatoes and tangy pancakes. One diner summed it up: "The pancakes were fluffy and the potatoes perfectly crisp." Lines and tight seating can make the flow feel rushed at peak times, but weekday mornings reveal a calmer side with quick seating and warm service. The cooking leans elevated American brunch: simple ideas done right with excellent ingredients and a few playful detours like pozole rojo and a Chinese breakfast. Expect thoughtfully executed staples rather than culinary theatrics—the signature combo plate lets you sample what they do best. Families fare well thanks to a real kids menu—egg-in-a-hole, mini pancakes, and grilled cheese—plus shareable sides like potatoes and a single pancake add-on. It is kid-friendly in practice, though weekend waits can test patience; come early or aim for a weekday visit.
At a Glance
- Lemon ricotta pancakes and crispy potatoes are destination-worthy
- Friendly staff and efficient weekday service when arriving early
- Weekend waits commonly exceed 60–120 minutes
- Tight seating and occasional rushed turnover
- Expect premium brunch pricing ($42–$55 full meal before drinks)
What Sets It Apart
- iconic_lemon_ricotta_pancakes
- destination_brunch_reputation
- kid_menu_with_real_options
What People Love
- Pillowy lemon-ricotta pancakes with bright tang
- Perfectly crisp, well-seasoned potatoes
- Hearty signature combo plate that feels like brunch greatest hits
- Warm energy when the team is in full flow
Points of Concern
- Weekend queues often 1–2.5 hours; some report additional 30–40 minute food delays
- Seating policies and communication can feel inflexible or defensive under pressure
- Crowded space leads to rushed touches and noise during peak times
- Pricing is high for brunch; value depends on appreciation for signature items
Service & Dining Experience
Service StyleTable Service
Average Cost$42-$55 per person
ReservationsNot required
What to Order
- For a balanced plate: The Plow plus a shared custard french toast for the table
- Gluten-free diners: Annie’s almond flour pancakes and Chinese breakfast are marked GF
- Kids: Egg-in-a-hole or grilled cheese from Little Plowers for easier wins
Perfect For
- Weekday breakfast detours after an early errand
- Brunch lovers chasing a signature pancake
- Casual catch-ups where classics shine
- Families seeking a genuine kids menu
Location Insights
Area: Sunny Potrero Hill with neighborhood charm; draws weekend brunch seekers and weekday locals.
Safety: Generally safe, well-trafficked by day; typical urban caution at night.
Nearby: Near 18th St cafes and boutiques; mix of residential blocks and small businesses.
South of Market (SoMa)SoMa is characterized by a mix of converted warehouses, new residential buildings, and tech campuses. The dining scene is diverse, ranging from trendy cafes and upscale restaurants to casual eateries, catering largely to the working crowd and residents seeking vibrant urban experiences.
DogpatchDogpatch is a distinct micro-neighborhood within SoMa known for its industrial roots, artisanal food spots, and a growing number of boutique shops and galleries. It offers a more laid-back and community-oriented atmosphere compared to the busier parts of SoMa.
Practical Information
Opening Hours
Monday07:00–14:00
Tuesday07:00–14:00
Wednesday07:00–14:00
Thursday07:00–14:00
Friday07:00–14:00
Saturday08:00–14:00
Sunday08:00–14:00
Available: Takeout, Outdoor seating
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