Seemor
The BirdBWorth Trying
115 New Montgomery St, San Francisco, CA 94105
· Restaurant, Sandwich shop
· 4.6/5 Google (3021 reviews)
Reservations · Delivery · Takeout · Outdoor seating
Excellent fried chicken sandwiches and quick counter-service in SoMa; great value for SF, but seating is tight and occasional quality/service lapses occur at rush times.
Why it gets a B for overall quality
The Bird delivers reliable fast-casual fried chicken with solid food quality and efficient, friendly service, earning its grade B standing. However, inconsistent execution during busy periods and tight seating constraints prevent a higher grade. Worth visiting for crispy sandwiches and strong value, though expect occasional quality dips and crowded conditions.
Restaurant Summary
The Bird delivers a fast-casual fried chicken fix that many call their go-to in SoMa. Expect a short line, kiosks, and food that lands hot and crisp. One diner raved, "the chicken stayed crunchy even on my drive home." Seating can feel tight and bustling, and at peak times, a few guests report missed items or slower attention. The cooking leans classic American comfort rather than showy: a crispy, juicy thigh on a soft bun with tangy apple slaw and pickles, plus curly fries, tots, and straightforward wings. The culinary approach is elevated traditional: familiar favorites done right, more about crunch and seasoning than culinary theatrics. Best for folks who want bold, reliably satisfying flavors at friendly prices. Families will find it accessible: kids can happily share a plain chicken sandwich, curly fries, or tots, and there is a simple salad. No dedicated kids menu, and spice levels vary, so choose classic over spicy for younger palates. Note that a reviewer flagged potential gluten cross-contact; highly sensitive diners should proceed cautiously.
At a Glance
- Crispy, juicy fried chicken sandwiches with generous portions
- Efficient counter/kiosk ordering and generally fast turnaround
- Seating is limited and space can feel tight during rush
- Occasional quality dips (soggy/oily or undercooked) when very busy
- Reported surcharge and cross-contamination risk for gluten-sensitive diners
What Sets It Apart
- signature_apple_slaw_on_sandwich
- efficient_kiosk_qr_ordering
- happy_hour_value_items
What People Love
- Crunchy, well-seasoned chicken with juicy center
- Tangy apple slaw that balances the heat
- Curly fries and tots that hit the nostalgic spot
- Good value for SF pricing
- Speedy service when ordering via kiosk or QR
Points of Concern
- Space gets crowded and seating is limited at lunch rush
- Inconsistent execution at peak times (soggy breading, missed items)
- Reported 4% surcharge; check receipt expectations
- Celiac-level gluten safety not assured; one cross-contact complaint
Service & Dining Experience
Service StyleCounter With Seating
Average Cost$16-$22 per person
ReservationsRecommended
What to Order
- Classic Fried Chicken Sandwich + Curly Fries for under $16 pre-tax
- Add a side of tots to share; consider wings for a group
- For lighter option, Naked Bird with salad dressing on the side
Perfect For
- Quick lunch near Market and Montgomery
- Casual pre-show bite downtown
- Fried chicken cravings without a long sit-down meal
- Sharing wings and loaded tots with a small group
Location Insights
Area: Busy downtown/SoMa corridor serving office workers and visitors; fast-casual options and tech offices nearby.
Safety: Generally safe in daytime with office foot traffic; occasional urban issues at night per typical SoMa patterns.
Nearby: Near Market St transit, offices, hotels, and casual eateries; convenient pre-concert/after-work stop.
South of Market (SoMa)SoMa is a bustling neighborhood with a vibrant dining scene ranging from casual eateries to upscale restaurants, catering largely to tech workers and business crowds. The area is characterized by modern office buildings, art spaces, and a lively nightlife, making it a popular spot for after-work dining and socializing.
South ParkSouth Park is a small, leafy enclave within SoMa known for its boutique restaurants and cafes centered around a private park, offering a more relaxed and community-focused dining atmosphere compared to the busier surrounding streets.
Practical Information
Opening Hours
Monday10:00–21:00
Tuesday10:00–21:00
Wednesday10:00–21:00
Thursday10:00–21:30
Friday10:00–21:30
Saturday11:00–21:30
Sunday11:00–21:00
Available: Reservations, Delivery, Takeout, Outdoor seating
View full analysis on Seemor →