Seemor
FREY RestaurantB+Worth Trying
24 Hoe St, London E17 4PH
· Eritrean restaurant, Restaurant
· 4.7/5 Google (112 reviews)
Reservations · Delivery · Takeout
Generous Eritrean plates with warm, personal service and standout value, though occasional closure hiccups and a few consistency blips to note.
Why it gets a B+ for overall quality
FREY delivers solid neighborhood dining through excellent food quality and warm, attentive service, with exceptional value for London pricing. Consistency shows some variability and the bare-bones interior prevents grade A territory, but repeat customers and strong execution on core Eritrean staples make this a reliable local favorite worth experiencing.
Restaurant Summary
A small Eritrean spot where the welcome feels warm and genuine and plates arrive in sizes that almost guarantee leftovers. Diners describe the room as simple but cheery, with the back area spinning music videos and a vibe that is casual and friendly. "They treated us like regulars right away," sums up the service tone. The cooking is traditional and hearty rather than showy, leaning classic Eritrean staples like vegan platters and shiro with tender lamb tibs for meat lovers. The culinary approach reads elevated comfort: big flavors, spongy injera, and sauces with gentle heat more than flash. Value is a calling card, with several guests noting they fed multiple people for under what you would expect in London and still took leftovers home. For families, this is broadly welcoming with friendly staff and many mild, approachable bites. Kids who enjoy soft flatbreads and gentle stews may tuck into lentils, potatoes, and eggs; there is no explicit kids menu, but portions are shareable. If your child is picky or spice-averse, ask for milder options, and note the space is casual rather than stroller-optimized.
At a Glance
- Excellent value with very large portions and fair prices
- Warm, welcoming owners and attentive service
- Strong vegan and vegetarian options via the mixed platter
- Occasional closure/booking issues causing wasted trips
- A few reports of inconsistency (cold dishes or chef changes)
What Sets It Apart
- oversized_portions_value
- owner_personal_delivery_help
- strong_vegan_platter
What People Love
- Feeling looked after by kind owners
- Hearty flavors that feel both nourishing and exciting
- Portions that stretch to lunch the next day
- Vegan platter that pleases mixed-diet groups
- Neighborhood gem vibe off the main tourist track
Points of Concern
- Occasional unannounced closures or booking confirmations when the restaurant is closed
- Isolated reports of cold or switched dishes suggest periodic inconsistency
- Interior is simple; come for food and hospitality, not decor
- Review patterns show signs of potential manipulation (high five-star share and templated responses) which may not reflect typical diner experience
Service & Dining Experience
Service StyleTable Service
Average Cost£22-30 per person
ReservationsRecommended
What to Order
- Share one vegan platter plus a lamb tibs between two and add a salad for balance
- Try shiro with extra injera if you prefer milder, comforting flavors
Perfect For
- Casual weeknight dinner with friends
- Trying Eritrean/Ethiopian cuisine for the first time
- Budget-friendly group meals with leftovers
- Takeaway when you want hearty, comforting food
Location Insights
Area: Lively East London high street environment with local shops and casual eateries; community-oriented with a diverse crowd.
Safety: Generally safe with regular foot traffic along Hoe Street; standard urban vigilance advised after late hours.
Nearby: Near Lloyd Park and Walthamstow shopping stretches; mix of cafes, convenience stores, and small restaurants.
WalthamstowA vibrant and increasingly trendy area known for its artistic community, vintage markets, and growing food and drink scene. Characterized by Victorian terraced houses, community spaces, and a mix of traditional and contemporary urban lifestyle
Practical Information
Opening Hours
Monday16:00–23:00
Tuesday16:00–23:00
Wednesday16:00–23:00
Thursday16:00–23:00
Friday16:00–23:00
Saturday16:00–23:00
Sunday
Available: Reservations, Delivery, Takeout
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