Seemor
St James TreatsB-Worth Trying
48 St James St, London E17 7PE
· Dessert shop
· 4.6/5 Google (329 reviews)
Delivery · Takeout
Cheerful dessert cafe with friendly vibes, crowd-pleasing waffles, milkshakes, and chai at wallet-friendly prices, but delivery can be unreliable and quality has occasional dips.
Why it gets a B- for overall quality
St James Treats delivers reliable dessert-shop comfort with strong food quality in waffles, milkshakes, and churros, supported by genuinely friendly in-store service and appealing decor that makes lingering easy. Inconsistent execution—particularly in delivery reliability and recent chai quality dips—prevents a higher grade, though dine-in experiences remain solid. Family-friendly and affordable, it excels as a neighborhood favorite rather than a destination.
Restaurant Summary
The room feels warm and buzzing, with swing chairs and playful decor that make it easy to linger over something sweet. Service is often genuinely friendly—one diner noted staff helped pick the right dessert—and most plates arrive quickly even for groups. A few delivery nights get messy, though, with reports of late or missing items and tense phone support. The culinary approach leans classic dessert-parlor comfort with recognizable favorites: waffles, crêpes, milkshakes, cookie dough, churros, sundaes, and school cake. It is not avant‑garde; instead, expect crowd‑pleasing toppings like Biscoff, Oreo, and Ferrero with lots of chocolate sauces. When they are on form the waffles are fluffy and the shakes properly thick, though there are occasional misses like a dry waffle or uneven chai. Families are well catered for—kids love the swing chairs and the menu reads like a greatest hits list for young palates. There is plenty a child will recognize, from school cake with custard to churros and vanilla shakes. If you rely on delivery, set expectations: dine‑in portions and execution draw stronger praise than courier orders.
At a Glance
- Friendly, welcoming staff with fast dine-in service
- Broad dessert menu under £8 with strong milkshakes and waffles
- Delivery reliability and phone support can falter on busy nights
- Inconsistent chai quality reported recently
- Portions and topping levels may vary, especially via delivery
What Sets It Apart
- swing_chair_seating
- broad_dessert_menu_under_£8
- local_regulars_following
What People Love
- Thick, satisfying milkshakes
- Fluffy waffles with favorite branded toppings
- Playful decor that makes visits feel special
- Prices that stay below typical London dessert bar levels
Points of Concern
- Delivery orders can arrive late or missing extras during peak times; phone support becomes defensive in some cases
- Reports of smaller portions or sparse toppings on certain items, especially via delivery
- Chai quality has mixed feedback lately, with some long-time fans noting a drop
- Occasional service inconsistency, including music choice not suited for young kids at times
- Review patterns show moderate templated owner responses but overall authenticity remains solid
Service & Dining Experience
Service StyleHybrid
Average Cost£9-14 per person
ReservationsNot required
What to Order
- Pair a waffle (£6-8) with a thick milkshake (£5-7 equivalent) for a satisfying share; add a £1.50 sauce or ice cream to customize.
- For lighter spend, school cake at £3.50 (two for £6) is strong value.
Perfect For
- Post-dinner dessert runs with friends
- Family treat after school or weekends
- Casual coffee or chai and a sweet
- Budget-friendly hangout with a group
Location Insights
Area: Lively East London high street corridor with independent shops and casual eateries attracting students, families, and after-school traffic.
Safety: Generally busy and well-trafficked; standard urban precautions apply, comfortable in early evening.
Nearby: Near St James Street Overground and Walthamstow markets; footfall from commuters and families.
WalthamstowWalthamstow is a vibrant residential neighborhood with a strong community feel, known for its market, parks, and growing food scene. The dining environment is eclectic, featuring traditional British pubs, modern cafes, and a variety of international cuisines, attracting locals and visitors alike. It is generally safe and accessible, with a mix of historic charm and contemporary urban life.
Walthamstow VillageWalthamstow Village is a quaint and sought-after sub-area within Walthamstow, characterized by its preserved historic buildings, boutique shops, and trendy eateries. It offers a more intimate dining atmosphere with artisanal and independent restaurants popular among locals and visitors seeking a relaxed yet stylish experience.
Practical Information
Opening Hours
Monday15:00–23:00
Tuesday15:00–23:00
Wednesday15:00–23:00
Thursday15:00–23:00
Friday15:00–00:00
Saturday12:00–00:00
Sunday12:00–23:00
Available: Delivery, Takeout
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