Seemor

Taste MakerC+?Proceed Cautiously

98 New Cross Rd, London SE14 5BA · Pakistani restaurant, Pizza Takeout · 4.5/5 Google (216 reviews)

Delivery · Takeout

Budget Pakistani comfort food with standout biryani and haleem; skip the pizza and expect counter-service pacing.

Why it gets a C+? for overall quality

⚠️ Review concerns: This assessment reflects moderate uncertainty due to questionable review patterns. See details in Authenticity Assessment. Taste Maker delivers solid value-driven comfort food with strong biryani and traditional Pakistani curries that justify its loyal following, but inconsistent execution on pizza and occasional undercooked items prevents a higher grade. Warm, welcoming counter service and budget-friendly portions make it a reliable neighborhood choice for South Asian staples, though moderate authenticity concerns create some uncertainty in the assessment.

Restaurant Summary

On New Cross Road, this casual spot leans into budget-friendly comfort and friendly counter service. Reviewers call out the biryani again and again, with one saying it was "great value for a big, tasty portion." However, there are moderate authenticity concerns suggesting some reviews may be solicited or influenced. Expect a straightforward room that can run warm, and a team that feels warm and welcoming. The cooking is rooted in traditional Pakistani staples—think biryani, haleem, nehari, and daal—so the culinary approach reads classic and hearty rather than experimental. Stick to the South Asian core and you will likely be happy; pizzas and some wings draw mixed feedback, with a few reports of underdone items. Value is the hook here, with several diners calling the biryani a standout deal for flavor and portion size. Families on a budget will find it easy to feed picky eaters thanks to simple rice dishes, burgers, wings, and even a personal pizza at a very low price. There is no kids menu, but the portions and pricing are forgiving. Do note that the best bets for kids are the milder items like chicken rice, chicken biryani, and daal; adventurous spice-lovers can branch into haleem or nehari.

At a Glance

What Sets It Apart

What People Love

Points of Concern

Service & Dining Experience

Service StyleCounter With Seating Average Cost£12-18 per person ReservationsNot required

What to Order

Perfect For

Location Insights

Area: Student-heavy, multicultural high street with value-focused eateries and late-night takeaways.

Safety: Generally busy corridor; typical urban main road safety with steady foot traffic.

Nearby: Near Goldsmiths University and New Cross Gate amenities; adjacent chain takeaways increase price comparison pressure.

New CrossA dynamic and eclectic neighborhood known for its artistic community, proximity to Goldsmiths University, and diverse dining and cultural scene. The area features a blend of historic and modern urban environments with a vibrant, alternative atmosphere.

Practical Information

Opening Hours

Monday10:00–00:00 Tuesday10:00–00:00 Wednesday10:00–00:00 Thursday10:00–00:00 Friday10:00–00:00 Saturday10:00–00:00 Sunday10:00–00:00

Available: Delivery, Takeout

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