Seemor

Brasserie of LightA-Worth Trying

400 Oxford St, Duke St, London W1A 1AB · British restaurant, Breakfast restaurant · 4.4/5 Google (2351 reviews)

A dazzling, art deco British brasserie inside Selfridges with show-stopping decor, creative cocktails, and a menu that balances crowd-pleasers with a few misses—worth it for the spectacle, but service can be hit or miss.

Why it gets an A- for overall quality

Brasserie of Light delivers solid A-grade performance anchored by exceptional art deco design and setting appeal paired with reliable food quality in breakfast and brunch execution. However, inconsistent service quality and variable consistency prevent it from reaching grade A territory—some guests experience attentive, memorable service while others encounter inattentiveness during peak times. The expensive pricing is justified by the stunning visual experience, making it a worthwhile destination for those prioritizing ambiance and daytime dining over culinary innovation.

Restaurant Summary

Step into Brasserie of Light and you’re immediately swept up in a world of art deco glamour, where a dazzling Pegasus sculpture soars above a dining room bathed in natural light and mirrored brilliance. This is not your average London brasserie—it's a destination for those who want their meal with a side of spectacle. The menu leans into British classics with a modern twist, offering everything from a hearty Full English to vegan coconut 'yoghurt' and creative cocktails that are as photogenic as they are delicious. Service is a mixed bag: some guests are treated to attentive, friendly staff who make the experience memorable, while others report inattentiveness or even rudeness, especially during busy periods. Culinarily, Brasserie of Light delivers solid, well-executed comfort food with a few creative flourishes—think Orbit desserts and beautifully presented breakfast plates. The kitchen shines brightest at breakfast and brunch, with generous portions and options for vegetarians and vegans. However, the menu is not highly experimental; it’s more about elevated classics than avant-garde innovation. This makes it a great fit for diners seeking a stylish, reliable meal in a stunning setting, but less so for those craving culinary adventure or ultra-traditional fare. For families, the reality is nuanced. The breakfast menu includes familiar, kid-friendly options like pancakes, eggs, and toast, and several reviews mention children enjoying their meals. However, there are some restrictions on children at certain times (notably after 5 pm), and a few complaints about staff attitudes toward young diners. If you’re planning a family outing, brunch or lunch is your best bet—just be sure to check the latest policies and book ahead. Overall, Brasserie of Light is family-friendly in the daytime, but less so in the evening or for picky eaters.

At a Glance

What Sets It Apart

What People Love

Points of Concern

Service & Dining Experience

Service StyleTable Service Average Cost£25-35 per person ReservationsNot required

What to Order

Perfect For

Location Insights

Area: Bustling, upscale shopping district centered on Oxford Street, attracting a mix of tourists, shoppers, and business professionals. The vibe is lively, stylish, and energetic, with a focus on luxury and spectacle.

Safety: High foot traffic, well-lit, and generally safe due to constant activity and security presence in and around Selfridges.

Nearby: Located inside Selfridges department store, surrounded by luxury retail, cafes, and other restaurants. Close to Bond Street and Oxford Circus stations.

MayfairExclusive and sophisticated neighborhood featuring upscale restaurants, designer boutiques, and prestigious commercial establishments. Known for its refined dining scene and elite social atmosphere.
Oxford Street CorridorBustling commercial zone with high-end retail, premium dining options, and significant pedestrian traffic, representing a prime London shopping and dining destination.

Practical Information

Opening Hours

Monday08:00–00:00 Tuesday08:00–00:00 Wednesday08:00–00:00 Thursday08:00–00:00 Friday08:00–00:00 Saturday09:00–00:00 Sunday09:00–23:00
View full analysis on Seemor →