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EL&N LondonBWorth Trying

Selfridges, 400 Oxford St, London W1A 1AB · Cafe · 4.6/5 Google (2646 reviews)

Reservations · Takeout

A visually stunning, Instagram-famous cafe with creative brunches and cakes, but inconsistent service and premium prices may frustrate some.

Why it gets a B for overall quality

EL&N London excels as an Instagram-worthy destination with exceptional visual appeal and location within Selfridges, plus solid food quality in creative brunches and signature cakes. However, inconsistent service attention and notably slow service speed prevent a higher grade, while fluctuating food consistency and premium pricing create reliability concerns. Best approached as an experience-driven destination rather than a dependable neighborhood cafe.

Restaurant Summary

Step into EL&N London and you'll find yourself in a pastel-hued wonderland where every corner begs for a photo—and every plate is as much a feast for the eyes as for the palate. The floral walls, chic marble tables, and whimsical touches make this cafe a magnet for Instagrammers and anyone seeking a memorable setting. The menu is equally vibrant, with creative brunches, fusion-inspired sandwiches, and a parade of decadent cakes and pastries that look almost too good to eat. Culinarily, EL&N leans into a contemporary, playful approach, blending Middle Eastern, Mediterranean, and classic cafe fare with a twist. Expect dishes like shakshuka, Turkish eggs, and paratha alongside rainbow lattes and signature cakes. This is a spot for those who appreciate artistry on the plate and aren't afraid of a little sweetness or a premium price tag. While the food is often praised for its presentation and flavor, some diners find it more visually impressive than deeply satisfying—so come for the experience as much as the meal. For families, EL&N is generally kid-friendly, with pancakes, waffles, and sweet brunches that appeal to younger palates. Several reviews mention children enjoying their meals, though service speed can be a challenge during busy times. The menu offers enough familiar options for most kids, but picky eaters or those with allergies may find choices limited. If your little ones love a bit of spectacle with their snacks, they'll be right at home here.

At a Glance

What Sets It Apart

What People Love

Points of Concern

Service & Dining Experience

Service StyleTable Service Average Cost£20-28 per person ReservationsRecommended

What to Order

Perfect For

Location Insights

Area: Bustling, high-traffic retail environment inside Selfridges on Oxford Street; attracts shoppers, tourists, and locals seeking a stylish break.

Safety: Generally safe, well-patrolled, and busy at all hours; high foot traffic and strong lighting.

Nearby: Surrounded by luxury retail, department stores, and other cafes; easy access to public transport and major shopping attractions.

MayfairUpscale urban neighborhood characterized by premium shopping, fine dining, and a sophisticated cosmopolitan atmosphere. The area blends historic elegance with contemporary luxury retail and dining experiences.
Oxford Street CorridorBustling commercial zone featuring flagship stores, department stores, and a constant flow of international visitors and shoppers.

Practical Information

Opening Hours

Monday10:00–22:00 Tuesday10:00–22:00 Wednesday10:00–22:00 Thursday10:00–22:00 Friday10:00–22:00 Saturday10:00–21:00 Sunday11:30–18:00

Available: Reservations, Takeout

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