Charming Italian deli turning out flavorful made-to-order sandwiches on superb focaccia, great for a quick, satisfying lunch with limited seating and occasionally brusque service.
Dino's Deli delivers excellent focaccia and flavorful Italian fillings with a devoted local following spanning over a decade. Service ranges from genuinely warm to brisk, and severely limited seating forces most customers to takeaway, which constrains the full dining experience. The grade reflects solid neighborhood deli quality—reliable and satisfying—but without the consistency, ambiance, or service polish that would elevate it to grade A territory.
On a quiet Fitzrovia lane, this compact Italian deli hums at lunchtime with regulars lining up for warm focaccia stacked to order. Service can feel brisk, but many describe the team as helpful and personable once you reach the counter. One diner summed it up: "The bread was outstanding and the whole sandwich just sang." Seating is minimal, with most people grabbing and going. The cooking leans traditional Italian deli rather than flashy—expect classic combinations done right: Parma ham with mozzarella, sausage and peppers, chicken escalope, plus occasional specials. Espresso is proper, cappuccino is praised, and portions center on hearty bread with fresh fillings. If you want a quick, satisfying lunch that tastes like a corner deli in Italy, this is your sweet spot. Families should know the food is kid-accessible—simple sandwiches, mild cheeses, and plain focaccia are easy wins. There is very limited seating and no kids menu, so plan for takeaway. A Parma ham and mozzarella or simple tomato and mozzarella sandwich will suit many children; crispy chicken escalope can also work without the rocket.
Area vibe: Central London creative/business district with a mix of offices, boutiques, and media firms; weekday lunch rush.
Safety: Generally safe, busy streets and good foot traffic; typical central London upkeep.
What's nearby: Near Goodge Street station, pocket squares for outdoor eating, surrounded by cafes and shops.