Seemor

Westminster › The West End › hub by Premier Inn London Soho hotel

hub by Premier Inn London Soho hotelB+

Hopkins St, London, W1F 0DP, United Kingdom · Restaurant, Bed & breakfast, Inn · The West End

A centrally located hotel with a well-regarded breakfast and friendly staff, but recurring reports of compact or windowless rooms, weak air conditioning, maintenance problems and inconsistent housekeeping make room selection important.

Why this grade

Hub by Premier Inn's prime Soho location and strong breakfast execution deliver reliable value for business travelers and short-stay guests, supported by friendly service and modern design. Inconsistent food variety and uneven operational follow-through prevent a higher grade, while compact rooms work best for solo visitors rather than families or longer stays.

The full picture

This is primarily a hotel stay with a small breakfast and bar operation, set in an unusually convenient pocket of Soho. Guests repeatedly describe the area as ideal for theatres, shopping, restaurants and walking, while the hotel itself is often quiet despite the lively surroundings. The best version of the experience feels friendly and efficient: “the location did the heavy lifting, and the staff made arrival feel easy.” The food offering is straightforward British hotel breakfast rather than destination dining. The current £7 buffet includes cooked items, vegan sausage, porridge, cereals, fruit, pastries, toast and spreads; reviews generally find it dependable, though some guests call it minimal or repetitive over several mornings. The property suits travelers who want a practical base more than a luxurious room, especially solo guests and theatre-goers. Families can find accessible choices in the buffet, including toast, muffins, cereal, fruit, beans, eggs and sausages, so children are unlikely to be short of familiar food. The bigger issue is the room: compact layouts, windowless rooms and split double mattresses may be awkward for couples or families staying several nights. Ask carefully about room type and air conditioning before arrival.

What to order here

• Breakfast buffet
• Fresh coffee
• Bar drinks

What stands out

• The location makes Soho, Carnaby Street, theatres, shops and restaurants easy to reach.
• Staff are often described as warm, helpful and welcoming, with several individual team members singled out positively.
• Beds, showers and smart lighting or temperature controls make many compact rooms comfortable enough for short stays.
• The breakfast is commonly praised for its range of cooked food, pastries, cereals, fruit and drinks.
• Guests appreciate quiet rooms despite the energetic central neighborhood and the convenience of complimentary coffee.

A few notes

• Room size is a genuine limitation: repeated reports say rooms can be tight for couples, luggage or stays longer than a few nights.
• Air conditioning is inconsistent, with multiple recent and older guests reporting rooms that stayed hot even after complaints or room moves.
• Mould, blocked drains, stained bedding or carpets and worn fixtures appear in several detailed reviews; these are not merely isolated one-line grumbles.
• Housekeeping is request-based and several guests say requests were missed, while maintenance and complaint resolution could be slow.

Location Insights

Area vibe: Bustling West End hub known for theatres, nightlife, and diverse dining.

Safety: Generally busy and well-lit at night though pickpocketing and late-night rowdiness occur around nightlife spots.

What's nearby: Close to Oxford Street, Tottenham Court Road, theatres, shops, and many restaurants and bars.

See full Restaurant DNA analysis — grade reasoning, occasion fit, what to order & more →