Seemor

Khao So-iB

9-10 Market Pl, London W1W 8AQ · The West End

A stylish, highly atmospheric Northern Thai specialist with excellent khao soi and warm service often, but meaningful recent complaints about inconsistent execution, high prices, crowding and recurring front-of-house problems warrant caution.

Why this grade

Khao So-i delivers strong food quality anchored by its signature khao soi and grilled meats, with a stylish open kitchen that consistently impresses. However, occasional inconsistencies in execution, uneven service attentiveness, and recurring value concerns prevent a higher grade. The central Oxford Street location offers convenience rather than destination appeal, keeping it from approaching grade A territory.

The full picture

Khao So-i is a polished Northern Thai specialist just beyond Oxford Street, with a lively room, open kitchen and chef-counter seats that turn dinner into a bit of theatre. The strongest visits sound genuinely warm: diners describe rich aromas, crisp noodles, thoughtful explanations and staff who make the experience feel welcoming. The room is stylish and atmospheric, though often busy enough to become noisy, and a few guests found the lighting or music mismatched to the food. The cooking is regional and contemporary rather than generic Thai: khao soi anchors the menu, while larb dib, fermented pork, young jackfruit, Northern sausage and premium British seafood broaden the experience. Beef and chicken bowls, moo ping and Thai tea cheesecake are the safest crowd-pleasers, but the menu rewards curiosity and carries a real premium. Reviews are divided on sweetness, temperature, texture and value, so this is better approached as a destination-style meal than an inexpensive noodle stop. Families can manage the menu, especially with chicken khao soi, tofu khao soi, sticky rice, coconut ice cream and coconut sorbet available, but there is no dedicated children’s menu and the food is spicy, aromatic and more adventurous than standard family fare. The lively noise, small premium portions and occasional service friction may also test younger diners; picky eaters should have a plan before booking.

What to order here

What stands out

A few notes

Location Insights

Area vibe: Upscale shopping and dining area with a refined, village feel near central London attractions.

Safety: Generally safe, well-lit with steady evening footfall though quieter side streets can be calm at night.

What's nearby: Close to Oxford Street, Marylebone High Street, Baker Street, and easy Tube access at Bond Street and Baker Street.

Opening Hours

Sunday12:00–16:00 Monday12:00–16:30, 17:00–22:30 Tuesday12:00–16:30, 17:00–22:30 Wednesday12:00–16:30, 17:00–22:30 Thursday12:00–16:30, 17:00–22:30 Friday12:00–16:30, 17:00–22:30 Saturday12:00–22:30
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