Seemor

Friedman'sB+Worth Trying

Name: Friedman's
Address: 138 W 31st St, New York, NY 10001, New York, United States
Rating: 4.4

138 W 31st St, New York, NY 10001 · Gluten-free restaurant, American restaurant, Breakfast restaurant · 4.4/5 Google (4351 reviews)

Reservations · Delivery · Takeout

A bustling American comfort spot near Penn Station with standout gluten-free execution, big brunch energy, and occasional service rough edges; good value for Midtown if you know what to order.

Why it gets a B+ for overall quality

Friedman's delivers solid brunch execution with above-average food quality and warm, attentive service, earning its grade B+ standing. However, inconsistent execution on temperature and seasoning prevents a higher grade, while peak-time crowding and occasional host rigidity limit the overall experience. Its exceptional gluten-free program and convenient Midtown location make it a reliable neighborhood choice, though not a destination restaurant.

Restaurant Summary

Set just off Penn Station, Friedman's hums with busy brunch energy and pre-show crowds. Service is often warm and efficient, and one diner noted, "Our server kept an eye on us even during the rush." It is a casual, modern diner where celiac diners feel unusually safe thanks to a dedicated fryer, though a few guests hit rushed table turns at peak times. The cooking leans toward elevated comfort food with global nudges: lemon ricotta pancakes, a latke-based Nova Benny, hangar steak, and a fried chicken and cheddar waffle. The culinary approach is elevated traditional (innovation level 5.6): recognizable classics with refinement rather than flash. Most plates land well and portions are hearty, though seasoning and temperature can waver on busier shifts. Families should do well here: no formal kids menu, but plenty of kid-friendly picks like pancakes, mac and cheese bites, grilled cheese, fries, and simple eggs. For gluten-free needs, staff typically guide safely and the GF buns and fryer win praise. If your child has non-gluten allergies, confirm flexibility first since a few guests met rigid modification limits on batter-based items.

At a Glance

Excellent gluten-free execution with dedicated fryer and GF breads/buns
Generous portions and crowd-pleasing brunch classics
Peak-time rushing and host rigidity can sour the experience
Inconsistent seasoning/temperature on fries and a few entrees
Pre-MSG and brunch rush bring long waits without reservations

What Sets It Apart

dedicated_gluten_free_fryer
pre_msg_convenience
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What People Love

Feeling safe dining gluten-free without sacrificing choice
Crispy fried chicken and fluffy pancakes
Friendly servers who keep things moving
Hearty salads and sandwiches that satisfy

Points of Concern

Some guests report being rushed or refused seating preference during peak hours
Inconsistent execution on fries, pancakes, and a few sandwiches
Allergy modifications beyond gluten-free can be refused (e.g., French toast batter swap)
Mandatory gratuity for 5+ reported by one party; confirm policies up front

Service & Dining Experience

Service StyleTable Service Average Cost$42-58 per person ReservationsRecommended

What to Order

Pair Mac & Cheese Bites ($12) with a lighter Grain Bowl ($19) for balance
For gluten-free brunch, order Lemon Ricotta Pancakes ($21) and add Thick Cut Bacon ($8)
If sharing, start with Chicken Wings ($17) or Spinach Artichoke Dip ($16) before a sandwich ($19-24)

Perfect For

Pre-concert or game meal near MSG
Gluten-free brunch with friends
Comfort-food cravings after travel via Penn Station
Casual family meal with broad menu coverage

Location Insights

Area: High-traffic Midtown block serving commuters, office workers, and event-goers for MSG and Penn Station.

Safety: Busy and well-trafficked; typical Midtown bustle with adequate lighting; crowded at peak times.

Nearby: Steps from Penn Station, Madison Square Garden, and Herald Square retail; strong pre/post-event demand.

KoreatownKoreatown is a vibrant dining destination famous for its dense concentration of Korean restaurants, karaoke bars, and late-night eateries. The area is lively throughout the day and night, attracting a diverse crowd seeking authentic Korean cuisine and casual dining experiences in a fast-paced urban setting.

Practical Information

Opening Hours

Monday08:30–21:00 Tuesday08:30–21:00 Wednesday08:30–21:00 Thursday08:30–21:00 Friday08:30–21:00 Saturday08:30–21:00 Sunday08:30–21:00

Available: Reservations, Delivery, Takeout

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