Seemor

MaguroB

160 E 28th St, New York, NY 10016 · Sushi restaurant · Kips Bay

Neighborhood sushi spot delivering fresh, affordable rolls and fast service, best for takeout or quick lunches; occasional freshness lapses noted but overall strong value.

Our take

Maguro delivers reliable neighborhood sushi through solid food quality and exceptional service attentiveness, earning its grade B standing. Occasional consistency lapses on freshness and a limited, modest dining space prevent a higher grade, though strong customer loyalty and fast execution confirm it's a dependable lunch habit worth visiting if in the area.

In more detail

Maguro is the kind of neighborhood spot where lunch turns into a reliable habit. The room is small and tidy with a counter-service rhythm, and orders land fast. One diner summed it up: "Fresh rolls, ready in minutes, and fairly priced." Service feels kind and efficient, especially for takeout and delivery. The cooking leans classic Japanese comfort: maki combos, teriyaki, donburi, and udon. Expect straightforward, well-executed sushi rather than elaborate chef theatrics. Fans praise the fish-to-rice balance and value-heavy lunch sets, with bentos that pack variety. A few reviews mention off-days on freshness or missing touches like better wasabi, but regulars report steady, budget-friendly quality overall. Families will find it approachable: simple rolls, chicken teriyaki, noodle soups, fried appetizers, and ice cream. There is no formal kids menu, yet options like udon and teriyaki suit younger eaters. Seating is limited, so plan for takeout if you arrive during a rush.

Standout dishes

What people love

Worth knowing

Location Insights

Area vibe: Busy Midtown South corridor near hospitals and offices; daytime worker traffic and locals seeking quick meals.

Safety: Generally safe, well-trafficked streets with good lighting; typical Midtown bustle.

What's nearby: Close to Lexington Ave subway, residential blocks, office buildings, and casual eateries.

Opening Hours

Sunday12:00–21:30 Monday11:00–21:30 Tuesday11:00–21:30 Wednesday11:00–21:30 Thursday11:00–21:30 Friday11:00–21:30 Saturday12:00–21:30
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