Seemor
Rice X BeansA-Worth Trying
688 10th Ave, New York, NY 10019
· Brazilian restaurant, Grill, Family restaurant
· 4.7/5 Google (701 reviews)
Reservations · Delivery · Takeout · Outdoor seating
Warm Brazilian spot with standout feijoada, picanha, and moqueca; friendly service most nights, occasional lapses, solid value for generous portions in Hell's Kitchen.
Why it gets an A- for overall quality
Rice X Beans delivers solid A-grade performance through exceptional food quality—feijoada, picanha, and moqueca earn consistent praise—paired with warm, attentive service and knowledgeable staff. The cozy Hell's Kitchen space excels as a pre-theater destination with strong neighborhood loyalty, though modest room size and occasional service delays during peak times prevent grade A territory. Reliable execution and genuine hospitality make this a worthwhile visit for Brazilian comfort food.
Restaurant Summary
This cozy Hell's Kitchen nook channels Brazil with warm hospitality and comforting plates. Diners describe a room that feels like home, with one noting, "the seafood stew was rich and full of flavor." It lands a sweet spot for pre-theater dinners and casual nights when you want hearty food without fuss. The cooking leans classic Brazilian comfort with a few Latin touches—think feijoada, picanha, and moqueca—more elevated traditional than flashy. The culinary approach leans tradition-forward: big flavors, generous portions, consistent crowd-pleasers. Cocktails, especially caipirinhas, earn praise, though a rare complaint about pricing pops up. Families fare well here thanks to kid-friendly staples like rice, beans, fries, chicken milanese, omelettes at brunch, and mild stews. There is no dedicated kids menu, but the menu has simple, familiar options; vegetarians have a few mains and ample sides, though flexibility for substitutions is limited.
At a Glance
- Excellent feijoada, picanha, and moqueca with generous portions
- Friendly, knowledgeable service most visits; strong owner engagement
- Good value for the area; lunch specials and happy hour help
- Service can slow when understaffed; occasional curt interactions
- Limited substitutions; a few quality slips (over-salt, chewy squid skin)
What Sets It Apart
- chef-driven feijoada
- strong Brazilian cocktail program
- robust lunch and brunch specials
What People Love
- Comforting, authentic flavors that feel home-cooked
- Hearty portions that satisfy without breaking the bank
- Caipirinhas and cocktail variety
- Warm, cozy vibe with mellow bossa nova
Points of Concern
- Service inconsistency during busy periods; expect slower pacing when only one server is on
- Limited menu flexibility for substitutions; sides are set with dishes
- Occasional quality issues: over-salted items, tough steak, chewy squid skin in moqueca
- A few billing or charge misunderstandings reported; review your check
Service & Dining Experience
Service StyleTable Service
Average Cost$46-64 per person
ReservationsRecommended
What to Order
- Share feijoada and one appetizer for two to maximize value
- Vegetarians: Stroganoff Vegetariano plus sides (collards, rice, beans) makes a complete plate
- Brunch omelettes are approachable for picky eaters
- Lunch specials $13-17 offer the best price-to-portion ratios
Perfect For
- Pre-theater dinner within walking distance
- Casual date night with hearty comfort food
- Group of friends sharing stews and small plates
- Brazilians craving familiar flavors
Location Insights
Area: Bustling Hell's Kitchen corridor near theaters; mix of locals and pre-show diners.
Safety: Generally safe with steady foot traffic; typical Midtown West urban feel.
Nearby: Close to Theater District, 8th/9th Ave bar rows, residences and hotels.
Hell's KitchenHell's Kitchen offers a dynamic dining environment with a mix of casual eateries, upscale restaurants, and ethnic cuisine. The area is popular for pre- and post-theater dining and attracts a diverse crowd seeking both trendy and authentic food experiences in a bustling urban setting.
Practical Information
Opening Hours
Monday
Tuesday12:00–22:00
Wednesday12:00–22:00
Thursday12:00–22:00
Friday12:00–23:00
Saturday12:00–23:00
Sunday12:00–22:00
Available: Reservations, Delivery, Takeout, Outdoor seating
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