Seemor
SORIMMARAB-Worth Trying
2 W 32nd St 2nd Floor, New York, NY 10001
· Korean restaurant, Pub, Restaurant
· 4.7/5 Google (780 reviews)
Delivery · Takeout
Customizable Korean-style mala bowls with bold flavors and a creamy rose option; tasty for heat-seekers but pricing by weight and service hiccups frustrate some diners.
Why it gets a B- for overall quality
Sorimmara delivers strong food quality with signature rose and black mala bowls that justify its loyal following, but inconsistent execution and uneven service prevent higher standing. The hidden second-floor charm and customizable format appeal to spice enthusiasts, though cramped seating and pricing-by-weight concerns limit broader appeal. Worth visiting for adventurous mala fans, with awareness of occasional service gaps.
Restaurant Summary
Upstairs in K-Town, Sorimmara feels like a hidden second-floor find where you build your own spicy bowl and hand it over to the counter. Fans rave about the numbing broth and the creamy rose stir-fry, calling it a fun, customizable experience. One diner put it simply: "Bold heat with loads of flavor". Note that seating is compact and waits can happen at peak times. The kitchen’s approach is Korean-style mala with fusion twists, leaning contemporary and comforting yet adventurous. The rose mala (cream + mala) and black mala (jjajang + mala) are the signatures—rich, punchy, and not shy with seasoning. It suits spice lovers and DIY tinkerers more than purists; if you want classic Chinese malatang, this may feel a bit different. Families can make it work by choosing milder spice and familiar sides like fried rice. There is no formal kids menu, but mild bowls and non-spicy fried rice help. Be aware of allergens—menu notes mention peanuts and sesame—so allergy-sensitive families should ask before ordering.
At a Glance
- Customizable mala bowls with standout rose and black variations
- Convenient K-Town location with strong transit access
- Pricing by weight can escalate quickly, portions feel light to some
- Service inconsistencies, order mix-ups, and occasional rudeness reports
- Allergy caution for peanuts and sesame in mala bases
What Sets It Apart
- DIY Korean-style mala with fusion sauces
- Creamy rose mala variant
- Second-floor hidden find vibe
What People Love
- The numbing peppercorn kick balanced with depth
- Creamy rose mala that feels indulgent
- DIY control over toppings and spice level
- Clean, modern vibe with aprons and bag storage
- Seafood add-ons like jumbo shrimp
Points of Concern
- Pricing by the pound surprises some; weigh and confirm before paying
- Service variability: slow tickets, last-call rushes, and occasional attitude
- Freshness and doneness vary; some ingredients overcooked or undercooked
- Review patterns show mixed reports on value and service; experiences may differ by time and staff
Service & Dining Experience
Service StyleCounter With Seating
Average Cost$40-$58 per person
ReservationsNot required
What to Order
- For milder palates, choose Fried Rice or Malatang at low spice
- Seafood lovers: add Jumbo Shrimp or Scallop ($6.95 each) to Mala Xiang Guo
- Budget watch: target 1.2–1.4 lb bowls and skip multiple heavy add-ons
Perfect For
- Spice chasers craving numbing heat
- Casual dinners before karaoke in K-Town
- Solo diners who like fast-casual flexibility
- Small groups exploring fusion takes on mala
Location Insights
Area: Bustling Koreatown block with late-night energy, casual eateries, and social dining crowd near Midtown offices and hotels.
Safety: Busy, well-trafficked Midtown corridor; generally safe with typical urban caution late night.
Nearby: Near Herald Square, Penn Station, retail corridors, karaoke bars, and other K-Town restaurants.
KoreatownKoreatown is a vibrant dining and nightlife hub centered around West 32nd Street, featuring a dense cluster of Korean restaurants, karaoke bars, and specialty shops. The area is lively throughout the day and night, attracting a diverse crowd seeking authentic Korean cuisine and trendy dining experiences.
Practical Information
Opening Hours
Monday12:00–23:00
Tuesday12:00–23:00
Wednesday12:00–23:00
Thursday12:00–23:00
Friday12:00–00:00
Saturday12:00–00:00
Sunday12:00–23:00
Available: Delivery, Takeout
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