Seemor

Taqueria by El Prieto NYCB

139 W 28th St, New York, NY 10001 · Taco restaurant, Mexican restaurant · Chelsea

Compact taqueria with handmade-style tortillas, a standout salsa bar, and fast counter service; great tacos and burritos with some inconsistency and small portions reported.

Why this grade

Taqueria by El Prieto delivers solid neighborhood taqueria quality with strong food quality highlighted by exceptional salsas and handmade tortillas, supported by friendly, attentive counter service. However, inconsistent execution with occasional dry meats and seasoning variation prevents higher standing, while severe space constraints and crowding limit the overall experience. Moderate review authenticity concerns create some uncertainty in assessment reliability.

The full picture

A compact Midtown South taqueria with a lively counter vibe and a self-serve salsa bar that regulars rave about. Expect quick counter ordering, stools along the wall, and staff who are often friendly and accommodating. "The tortillas are so soft and the salsa bar seals the deal." However, there are moderate authenticity concerns suggesting some reviews may be solicited or influenced. The cooking leans classic taqueria rather than flashy, with tacos, burritos, mulitas, and quesadillas built on fresh, assertive salsas and handmade-style tortillas. The culinary approach is traditional and ingredient-driven: bold flavors when meats are juicy, though a few diners found steak or pork dry or underseasoned. Portions can run small, but many find the value fair for the neighborhood. For families, it is a good quick stop if you are nearby: plain quesadillas, mild chicken tacos, and the ability to control heat via the salsa bar help kids. Just note the very limited seating and tight space; grab-and-go may be easier with children. Vegan-friendly tacos (cactus, mushroom) also expand options.

What to order here

What stands out

A few notes

Location Insights

Area vibe: Busy Midtown South corridor serving office workers, hotel guests, and locals; casual daytime foot traffic and evening commuters.

Safety: Generally safe, well-lit commercial blocks with consistent foot traffic day and evening.

What's nearby: Near Penn Station, FIT, and NoMad hotels; many fast-casual eateries and coffee shops nearby.

Opening Hours

Sunday11:00–01:00 Monday11:00–01:00 Tuesday11:00–01:00 Wednesday11:00–01:00 Thursday11:00–01:00 Friday11:00–01:00 Saturday11:00–01:00
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