Seemor
V{IV}BWorth Trying
717 9th Ave, New York, NY 10019
· Thai restaurant, Asian fusion restaurant, Asian restaurant
· 4.7/5 Google (4578 reviews)
Reservations · Delivery · Takeout
V{IV} delivers lively Thai cooking with creative touches and strong cocktails at moderate prices, but service consistency and occasional hygiene/charge complaints warrant caution.
Why it gets a B for overall quality
V{IV} delivers vibrant Thai dining with strong execution in food quality and service speed, earning a solid grade B performance. Exceptional decor and theatrical ambiance create an energetic group-friendly destination, while flavorful seafood-forward dishes and attentive service drive repeat visits. However, quality inconsistencies in spice levels and occasional execution lapses, combined with isolated but serious hygiene incidents, prevent advancement to grade A territory—this is reliable neighborhood Thai with personality, not premium dining.
Restaurant Summary
Step into V{IV} and you are greeted by vibrant, theatrical decor and a lively hum from the bar. Guests rave that servers keep waters full and plates moving, with one noting, "they seated us at the bar, then found us a table and never rushed us." The cooking leans contemporary Thai with a seafood tilt—think mackerel in choo chee curry, glass noodles baked with shrimp, and crab fried rice—delivered hot and fast. It is bold, shareable comfort more than fine-dining theater, with spice levels adjustable and portions generous. Cocktails get strong praise during happy hour, though a few diners find some drinks pricey for the pour. Families do well here thanks to accessible staples like pad Thai and chicken satay, plus pineapple rice and dumplings. There is no explicit kids menu, but the menu has several familiar options. Note occasional spice creep and confirm ingredients if you need egg-free or vegan, as one complaint flagged a mismatch.
At a Glance
- Lively decor and energetic vibe perfect for groups
- Flavorful Thai dishes with strong seafood options
- Happy hour cocktails draw praise and value
- Inconsistent service handling for complaints and seating
- Isolated hygiene incidents and charge issues reported
- Creative/fusion menu - not traditional comfort food
What Sets It Apart
- theatrical_thai_decor
- seafood_forward_thai_menu
- happy_hour_focus
What People Love
- The glowing, photo-friendly room
- Fast, hot plates with bold flavors
- Generous portions for sharing
- Friendly staff gestures for celebrations
Points of Concern
- Service can be dismissive during issues; verify bills and charges
- A few reports of hair in food and one pest sighting reduce confidence
- Pricing on cocktails and seafood feels high to some
- Review patterns show signs of potential manipulation (legacy incentive mentions, marketing tone) which may not reflect typical diner experience
- Limited options for conservative palates or picky eaters
Service & Dining Experience
Service StyleTable Service
Average Cost$58-78 per person
ReservationsRecommended
What to Order
- Share 2 appetizers and 1 seafood main for two to control cost
- Pad thai or chicken satay for less adventurous eaters
- Confirm egg-free on vegan-labeled items
Perfect For
- Pre-theater dinner with cocktails
- Birthday celebrations or group outings
- Thai cravings with seafood focus
- Casual date in a lively room
Location Insights
Area: Bustling Hell's Kitchen strip with theaters nearby; lively nightlife and casual dining vibe.
Safety: Generally safe, busy streets, good lighting and foot traffic into late evening.
Nearby: Near Broadway theaters, bars, and other Thai spots; draws pre- and post-show diners.
Hell's KitchenHell's Kitchen is known for its vibrant dining scene featuring a wide range of international cuisines, casual eateries, and trendy bars. The neighborhood has a lively, somewhat gritty atmosphere that has been gentrifying over recent decades, attracting a mix of locals and visitors seeking authentic and eclectic dining experiences.
Practical Information
Opening Hours
Monday12:00–22:00
Tuesday12:00–22:00
Wednesday12:00–22:00
Thursday12:00–22:00
Friday12:00–23:00
Saturday12:00–23:00
Sunday12:00–22:00
Available: Reservations, Delivery, Takeout
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