Seemor

V{IV}B+

717 9th Ave, New York, NY 10019 · Thai restaurant, Asian fusion restaurant, Asian restaurant

V{IV} delivers lively Thai cooking with creative touches and strong cocktails at moderate prices, but service consistency and occasional hygiene/charge complaints warrant caution.

Our take

This Hell's Kitchen Thai spot delivers solid food quality with standout dishes like satay and pad thai, but inconsistent execution on spice levels and occasional saltiness prevent a stronger showing. Strong service warmth and vibrant, photo-friendly design create an appealing casual experience, though cramped seating and mixed comfort limit its appeal as a destination restaurant.

In more detail

Step into V{IV} and you are greeted by vibrant, theatrical decor and a lively hum from the bar. Guests rave that servers keep waters full and plates moving, with one noting, "they seated us at the bar, then found us a table and never rushed us." The cooking leans contemporary Thai with a seafood tilt—think mackerel in choo chee curry, glass noodles baked with shrimp, and crab fried rice—delivered hot and fast. It is bold, shareable comfort more than fine-dining theater, with spice levels adjustable and portions generous. Cocktails get strong praise during happy hour, though a few diners find some drinks pricey for the pour. Families do well here thanks to accessible staples like pad Thai and chicken satay, plus pineapple rice and dumplings. There is no explicit kids menu, but the menu has several familiar options. Note occasional spice creep and confirm ingredients if you need egg-free or vegan, as one complaint flagged a mismatch.

Standout dishes

What people love

Worth knowing

Location Insights

Area vibe: Bustling Hell's Kitchen strip with theaters nearby; lively nightlife and casual dining vibe.

Safety: Generally safe, busy streets, good lighting and foot traffic into late evening.

What's nearby: Near Broadway theaters, bars, and other Thai spots; draws pre- and post-show diners.

Opening Hours

Sunday12:00–22:00 Monday12:00–22:00 Tuesday12:00–22:00 Wednesday12:00–22:00 Thursday12:00–22:00 Friday12:00–00:00 Saturday12:00–00:00
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