Seemor

OBAOB+

647 9th Ave, New York, NY 10036 · Vietnamese restaurant, Asian restaurant, Thai restaurant · Hell's Kitchen

Vibrant Vietnamese-Thai spot with creative dishes and lively service; great pre-theater choice, but expect time limits, occasional service hiccups, and spice/consistency variability.

Why this grade

OBAO delivers solid pre-theater dining with strong food quality (pho, pad thai, short rib massaman) and attentive, knowledgeable service, but inconsistent execution across visits and isolated food safety reports prevent a higher grade. The convenient Hell's Kitchen location and efficient pacing suit the theater crowd, though tight seating and time limits compress the dining experience.

The full picture

The room feels warm and bustling with a stylish, slightly dark-toned interior that suits the pre-theater rush. Guests rave about attentive servers by name, noting, "They kept us on pace for the show without feeling rushed." However, the vibe can be noisy at peak and tables may have time limits that compress leisurely meals. The kitchen blends Vietnamese and Thai comfort with creative flourishes: rich pho, lively pad thai, tender short rib massaman, and snacky kimchi fries. The culinary approach leans contemporary and produce-driven: modern crossovers and premium specials like lobster pad thai rather than strict traditionalism. Prices fit Midtown, and portions vary from solid to light depending on the dish. Families should note there is no kids menu mentioned in reviews, spice levels can run high, and bar-to-table rules plus time limits can be tricky with little ones. That said, simpler options like fried rice and mild pad thai exist, and vegan pho offers a gentle broth if heat is adjusted.

What to order here

What stands out

A few notes

Location Insights

Area vibe: Bustling Midtown West corridor near theaters; heavy pre- and post-show traffic, lively nightlife.

Safety: Well-trafficked, brightly lit blocks with steady footfall; typical Midtown safety.

What's nearby: Broadway theaters, bars, casual eateries, residential walk-ups; strong pre-theater demand.

Opening Hours

Sunday11:30–22:30 Monday13:00–22:30 Tuesday11:30–22:30 Wednesday11:30–22:30 Thursday11:30–22:30 Friday11:30–23:30 Saturday11:30–23:30
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