Seemor
Shinbashi 72B+Worth Trying
218 W 72nd St, New York, NY 10023
· Japanese grocery store, Asian grocery store, Japanese cheap sweets shop
· 4.8/5 Google (205 reviews)
Delivery · Takeout
Beloved Japanese grocery plus takeout counter serving standout onigiri, katsu curry, and noodles; warm service, no seating, fair-to-good value for quality.
Why it gets a B+ for overall quality
Shinbashi 72 excels as a neighborhood takeout destination through exceptional food quality—particularly onigiri and katsu curry that regulars compare favorably to Japan standards—paired with warm, attentive service that builds genuine customer loyalty. Mostly consistent execution and convenient UWS location support its standing, though occasional quality variations and the takeout-only format prevent it from reaching higher distinction. A reliable local favorite that delivers genuine value.
Restaurant Summary
This tiny UWS shop is part market, part kitchen, and entirely welcoming, with warm, friendly service that regulars rave about. Expect the aroma of simmering broth, shelves of Japanese staples, and quick counter pickups. As one fan put it, "They remembered me and made me feel like family," which matches the neighborhood gem vibe. The cooking leans traditional—think onigiri, katsu curry, and udon—done with care. The curry runs flavorful with a gentle-to-medium kick, the katsu packs an audible crunch even after a walk home, and cold noodles refresh on steamy days. It is comfort food more than showy fare, ideal when you want reliable, satisfying Japanese classics without the sit-down fuss. Families do well here. Kids gravitate to simple noodles, crispy katsu, and sweet snacks from the grocery aisles. There is no seating, so plan for takeout picnics or easy dinners, and grab some rice crackers or soft ice cream sandwiches to sweeten the deal.
At a Glance
- Best-in-class onigiri with many fillings and crisp nori
- Katsu curry praised for deep flavor and travel-friendly packing
- Exceptionally kind, memory-forging staff interactions
- No seating; takeout-only with occasional 10–15 minute waits
- Isolated issues: salty rice batch, forgotten sauce, one food-handling concern
What Sets It Apart
- fresh_onigiri_made_to_order
- neighborhood_grocery_plus_kitchen
- standout_katsu_curry
What People Love
- Fresh, customizable-feeling onigiri variety
- Crispy, well-packed katsu with savory curry
- Consistently friendly, attentive staff
- Convenient one-stop shop for staples and a hot meal
Points of Concern
- No seating; it is counter pickup only, which can surprise first-timers
- Occasional preparation lapses (forgotten dipping sauce, saltier rice reported once)
- One complaint about uncovered food handling at the register
- Grocery prices higher than downtown alternatives for some items
Service & Dining Experience
Service StyleCounter Only
Average Cost$22-$35 per person
ReservationsNot required
What to Order
- Lean into onigiri plus a hot entree for a complete meal; get cold noodles in warmer months; choose curry udon if you like a gentle spice kick.
Perfect For
- Weeknight takeout when you want Japanese comfort food
- Quick grab-and-go lunch near Broadway/72 St
- Stocking Japanese pantry staples while picking up dinner
- Picnic-friendly airport or park snacks via onigiri
Location Insights
Area: Residential, family-heavy Upper West Side corridor with steady foot traffic and neighborhood-focused shops.
Safety: Generally safe, well-lit, active both day and evening with consistent pedestrian presence.
Nearby: Near Broadway retail, groceries, and subway; convenient for residents and commuters seeking quick meals.
Upper West SideThe Upper West Side is characterized by a diverse dining scene ranging from casual neighborhood spots to high-end restaurants. It has a relaxed yet sophisticated social atmosphere, attracting locals who appreciate quality food and cultural amenities. The area is safe, accessible, and popular among both residents and visitors seeking a quintessential New York experience.
Lincoln SquareLincoln Square is a sub-area within the Upper West Side known for its concentration of performing arts venues like Lincoln Center. The dining scene here caters to pre- and post-show crowds with a mix of upscale restaurants and casual dining, creating a lively and cultured environment.
Practical Information
Opening Hours
Monday
Tuesday11:30–21:15
Wednesday11:30–21:15
Thursday11:30–21:15
Friday11:30–21:15
Saturday11:30–21:15
Sunday
Available: Delivery, Takeout
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