Seemor

Shinbashi 72B+

218 W 72nd St, New York, NY 10023 · Japanese grocery store, Asian grocery store, Japanese cheap sweets shop · Upper West Side

Beloved Japanese grocery plus takeout counter serving standout onigiri, katsu curry, and noodles; warm service, no seating, fair-to-good value for quality.

The verdict

Shinbashi 72 excels as a neighborhood takeout destination through exceptional food quality—particularly onigiri and katsu curry that regulars compare favorably to Japan standards—paired with warm, attentive service that builds genuine customer loyalty. Mostly consistent execution and convenient UWS location support its standing, though occasional quality variations and the takeout-only format prevent it from reaching higher distinction. A reliable local favorite that delivers genuine value.

One caveat: No seating; it is counter pickup only, which can surprise first-timers

What to order

What diners say

Opening Hours

Monday Tuesday11:30–21:15 Wednesday11:30–21:15 Thursday11:30–21:15 Friday11:30–21:15 Saturday11:30–21:15 Sunday
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